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Zucked & Early Facebook Investor Blasts New Book Company



Tech investor Roger McNamee makes these claims in "Zucked: Wakes Up to the Facebook Disaster," expiring on Tuesday.

McNamee has said he served as a mentor to CEO Mark Zuckerberg in Facebook's early years and discouraged the young entrepreneur from selling the $ 1 billion business to a major tech company. Facebook is currently worth around $ 500 billion.
McNamee argues in the book that the business models of Facebook ( FB ) and other technological giants are bad for society because of their dependence on advertising. He says platforms must keep people in their places for as long as possible, and often the most polarizing, splitting and emotional content that keeps people engaged.

"Facebook and Google designed their products to create habits that for many people become an addiction," McNamee told CNN Business on Monday. "They manipulate attention for profit and allow bad actors to manipulate some users in ways that harm them and others."

But he claims that the public has "more power than they realize."

"They may retire Some of the awareness platforms rely on changing their use and demand actions by government policy makers," he told CNN Business.

Facebook pushes back. "We take criticism seriously," a Facebook spokesman in a statement given to CNN Business. "Over the past two years, we have fundamentally changed how we operate to better protect the safety of people using Facebook. The reality is Roger McNamee has not been involved in Facebook for a decade. "

McNamee has long been a vocal critic of Facebook. In an interview with CNN Business last year, McNamee said he had been worried about the potential dangers of Facebook in 201

6 When he noticed that it was possible that pro-Bernie Sanders pages share what he called "cruel" and "misogynistic" memes about Hillary Clinton, McNamee said he suspected that memes were not really true Sanders supporters.

In October That same year, McNamee said he reached out to Zuckerberg and COO Sheryl Sandberg to express his concern about "bad actors" who might exploit Facebook.

Although the leaders were cordial and arranged for him to talk to someone else on their teams, he said he did not think the company had taken concerns seriously.

  Her son was killed - then the Russian trolls [19659013] Her son was killed - then the Russian trolls
It turned out later that a Russian government-based wizarding group had been active on Facebook through the 2016 election, constituting Americans on both sides of the political divide. It is not known whether the pages McNamee had noticed were authentic or not.
Although Facebook did not mention him by name, Facebook on Facebook sent a blog post called "What does Facebook do to tackle the challenges it faces?" who addressed some of the problems McNamee travels in his book.

"Although we did not do enough to anticipate some of these risks, we have now made basic changes," Facebook said in the blog post. "In the past year, we have invested record numbers to keep people safe and strengthen our defense against abuse. We have also given people far more control over their information and more transparency in our policies, operations and ads."

McNamee said the goal of the book is to "help everyone understand the platforms they love to use, have a dark side and what they can do to protect themselves and their children."


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