YouTube TV now has over 1 million subscribers, Bloomberg reported Friday, referring to people who are familiar with the case.
Streaming media giant has never officially reported its subscriber numbers. The new figure from Bloomberg is the first update on service subscribers since July last year, as the information reported by YouTube TV had nearly 800,000 paying users.
The news of the service that reaches the milestone of 1 million subscribers comes just a few weeks after the Super Bowl, which probably increased their numbers. Popular sports events such as the Super Bowl and the World Series tend to lure new users, many of whom take advantage of YouTube TV's 30-day free trial, Christian Oestlien, who helped launch the live TV streaming service in 201
"Sports help bring people in and program [such as ‘The Big Bang Theory,’ ‘The Voice,’ and other shows] are things people still care about and love to see every day," said Oestlien, a director of product management on YouTube.
Following an expansion to new markets in January, YouTube TV is now available to 98% of US residents. The cable option costs $ 40 per month and comes with access to broadcasting networks ABC, CBS, FOX and NBC and popular cable networks, including TNT, TBS, CNN and ESPN.
Hulu is also on the way
YouTube TV is not the only online payment option to have topped 1 million subscribers. Hulu's live streaming service, also launched in 2017, has attracted more than 2 million paying users, Bloomberg reported. Read more: Hulu and YouTube are on the right track to win the battle for streaming live TV, and that is horrible news for AT & T
Although YouTube TV trails Hulu, it stands out YouTube's second paid offer to do as well as it has. The Google-owned company, which has long dominated the ad-supported streaming video market, has repeatedly strived to create successful paid services.
In November, the company appeared to sign the YouTube Premium Death Order, the short-term attempt to create a kind of subscription-based competitor for Netflix and Amazon Prime. YouTube then announced that next year, consumers will be able to see the original shows it designed for the service free of ads rather than having to pay a subscription to see them.
YouTube Premium is a rebranded version of YouTube Red, a former subscription offer from the company, but with a confusing grip bag of services. The offer, which costs $ 11.99 per month, includes everything from the company's Spotify-like streaming service to a free children's advertising video.
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