YouTube is working on the streaming service “kanalbutikk”

Google is reportedly following Apple TV and Amazon Prime Video in allowing users to subscribe to other streaming services through a YouTube channel store.

according to The Wall Street JournalYouTube plans to launch an online store for streaming video services and has renewed talks with entertainment companies to join the platform.

This “channel store” — as it’s being referred to internally — could launch “as early as this fall,” with YouTube said to have been working on it for “at least 18 months.” That’s a surprisingly long development period given that YouTube TV already has this capability for HBO, AMC+, Showtime and many others.

That said, the cord-cutting service is only available in the US, and YouTube is presumably aiming for a wider launch. Actual WSJ says YouTube̵[ads1]7;s selling point to partners is its sheer scale around the world. It comes as YouTube recently revamped its movie experience.

The bottom line is that the new YouTube channel store will offer good marketing for streaming services because consumers can watch trailers of shows or movies for free on YouTube and then easily pay to subscribe to the service.

In the meantime, contract negotiations are ongoing:

YouTube is discussing sharing subscription revenue with streaming partners, though the terms could vary widely for each partner, according to people familiar with the situation.

For end users, the benefit of subscribing via YouTube’s channel store is the simplicity and stability of Google’s video streaming infrastructure. YouTube has arguably the best and most consistent video player. That said, the mobile app is going to get very crowded.

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YouTube is working on the streaming service “kanalbutikk”

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