Lift may be on the verge of losing its "wake up" image, compared to Uber, as the Washington Post reports on a pattern of cases where complaints about women drivers resulted in little or no disciplinary action.
In a speech with "nearly a dozen women from across the country," the paper heard repeated complaints from women saying they were suggested by drivers, or otherwise harassed, and after filing complaints with Lyft, the response was from the company lukewarm and inadequate.  Stanford student Emily Ebel says, "I just roll my eyes because they have billboards promoting themselves as this socially conscious app. They're just a tech company to raise money."
Ebel said that a Lyft driver said he wanted her to have her children, and to convert to her religion so she could marry him. When she complained, Lyft just said that they would never pair her with that driver again.
Similarly, 24-year-old Cristina Vasquez Muñiz from Brighton, Massachusetts tells the Post a Lyft driver who asked her for her phone number. Muñiz would not escalate the situation while she was in the man's car, and was then told by Lyft when she complained that after giving the driver her number which "limits the consequences to the driver."
Los Angeles-based actor and comedian Anna Gillcrist wrote a Twitter thread earlier this year about a Lyft driver who, on her way home after a night of drinking with friends, plagued her for personal information and then asked if the girlfriend was home when he approached her house. As the Daily Beast reported in April, Gillcrist complained to Lyft and their response was to say they would not reconnect this driver with her, giving her a $ 5 credit. "I want more than a stupid $ 5 credit, "Gillcrist wrote that time. She went on with and said that same night a male friend told her that he had complained that a Lyft driver was not getting him in the right place and that he got $ 10. "It just made me laugh."
Hi @lyft You gave my friend $ 10 that night for an inconvenient experience and $ 5 for a man who asked me if my boyfriend was home just outside my apartment at 2am. Still haven't heard from anyone about this. Waiting. pic.twitter.com/8TNjoJFVZm
– Anna gillcrist (@AnnaGillcrist) April 8, 2019
Finally, Lyft disabled the driver only after several emails and phone conversations with Gillcrist, and after her Twitter story caused a stir on the web.
A Lyft spokesman released a statement to the Washington Post saying, "We are always looking at ways to improve the experience for all users, and this includes how we monitor and respond to allegations of misconduct to ensure that our users are supported. "
But when Lyft came to pitch to investors earlier this year, ahead of its IPO, it said," We have built a brand that balances our mission-driven ethos with a friendly, hospitality-oriented personality, "suggesting that its competitive advantage against Uber was this reputation.
It seems clear from all these reports that since Lyft has gained traction in the rideshare market, it has faced many of the same problems that were repo rted previously with Uber drivers, as that app gained popularity they last years. And activists point out that Uber's app these days provides access to a complaint module with a single click, while Lyf's app still buryes the appeal button deep within the app's taxonomy.
Related: Uber and Lyft pushed drivers to email state lawmakers to oppose a bill that would make them employees