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Why Levi Strauss, the world's largest denmark, goes public



The company claims to have invented the blue jean in 1873, filing a patent for "waist overall". In the 146 years ago, it grew to the best-selling retail brand in the US and the world, 13.5 and 5.3 percent, respectively, according to Euromonitor International, a market research supplier.

"It goes with the club," said Bill Lewis, director of retail consultant AlixPartners. "The other top-dress players are public, and Levi Strauss assumes growing faster than total clothing, so it's an attractive time."

Euromonitor data shows the other top four jeans players in both the United States and the world are all listed, or owned by listed companies, in the US Wrangler (VF Corp.) is the second largest jeans brand on sale, followed by Old Navy (Gap) , American Eagle Outfitters and Target Globally, Zara (Inditex) is second to Levi, H & M is the third largest jeans seller, VF's Wrangler and Lee are fourth and fifth respectively.

In addition, Lewis said "Levi Strauss & Co . Want more capital to give it the opportunity to increase sales and improve their pace of investment. "Investments like the Eureka Innovation Lab, which created fabric innovations such as its four-way stretch, or even potential acquisitions.

In the SEC-filed prospect, the denominator declares his primary purpose of public disclosure," to increase our economic flexibility and create a public market for our class A shares ", but it also notes the intention to use the proceeds of working capital, operating costs and investments, and potentially for acquisitions or other strategic investments.

Levi Strauss is headquartered in San Francisco, which makes the battle Too much talent even more competitive like the Bay Area and nearby Silicon Valley is home to companies from Gap to Google, Facebook, SalesForce and many more. Coming publicly, adding another attractive feature to many job seekers.

"Being public can help [Levi Strauss & Co.] compete for talent, "Lewis said." Stock options are a great way to reward employees. "


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