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Why it takes months for Popeyes to take back the chicken sandwich




It has been two long months since the chicken sandwich served the Popeyes menu, and the restaurant chain has worked to ensure a reliable supply chain before the long-awaited return.

In the two months since selling their last spicy chicken sandwich, Popeyes has been busy locking up vendors for the sandwich's brioche bun and small chicken breast, the Wall Street Journal reports.

Finding these suppliers is not an easy task, as many have existing and exclusive contracts with competitors, such as Chick-fil-A, KFC and Wendy's.

Popeyes had originally purchased three months of chicken sandwich ingredients earlier for its launch on August 1[ads1]2, only to see them sell out within two weeks.

Popeyes' CEO Guillermo Perales has since stated that it would return to 150 locations in early November, but no release date has been set in stone. There are 2600 Popeyes locations in the United States alone.

The chain has also staffed ahead of the relaunch and hired 400 new employees, with at least two new employees per franchise dedicated specifically to meeting the expected demand for chicken sandwich. [19659003] POPEYES PUMPKIN CREAM CHEESE PIE IS BACK

"Our franchisees have been working to increase staffing. We have been working hard to bring the sandwich back to our restaurants soon, knowing that our guests are anxious to wait. of the return, says Restaurant Brands International Inc, Popeyes & # 39; s parent company, in a statement obtained by Bloomberg.

"As soon as we are ready to announce a date, we will let the world know!"

POPEYES & # 39; CHICKEN SANDWICH HAS COMPETITION STOCKS WORRIED

Meanwhile, Popeyes has asked fans of his sandwich to download his app for updates when it returns, with the fried chicken chain which assures the sandwich will not be a limit ed-time just type of item.

"It's a permanent menu item," Dana Schopp, a spokesman for Popeyes told Forbes.

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