Some Whole Foods buyers say Amazon's Prime member batteries are worthless, with customers claiming to save almost nothing on hundreds of dollars on purchases.
"There is no benefit," said Claudia Cukrov, an Amazon premier who trades at a Whole Foods store in Brooklyn, New York, on a daily basis.
She said that her Amazon Prime membership code, which she scans with every Whole Foods purchase, has never saved her any money. She accused Amazon of using the codes to collect data about what she was buying without giving any value in return.
"They build a complete consumer profile for us to get a discount," she told Business Insider.
Amazon rolled out Prime member batteries in the Whole Foods stores nationwide last year, about 1
Read more: Amazon's 10% discount for Prime members is now turning on Whole Foods stores
Spencer Somers said he was excited when he found out about the new Whole Foods discounts last year. But almost a year later, he has stopped scanning his Amazon Prime membership code at the cashier of the Los Angeles Whole Foods store where he spends up to $ 100 each week.
"I scanned it every time, but it wasn't worth the $ 1 savings," he told Business Insider. "I know how data collection works. They'll look at my receipt and everything I bought, so if it's not worth a good amount of savings, it's not worth giving them."
The concern of Cukrov and Somers is the echo of dozens of social media complaints.
In a statement to Business Insider, Amazon said that the shopper's response to the premium member discounts has been positive.
"Our Prime customers tell us they love Prime member batteries at Whole Foods Market. In fact, Prime members have adopted the Whole Foods Market Benefit at one of the fastest prices we've seen," an Amazon spokesman said. "Since we introduced first-time discounts last year, Prime members have already saved over $ 100 million on Whole Foods Market. And we expect Prime customers to save even more over the next few months."
Amazon announced this week that it would cut prices by 20% on hundreds of items and double the number of Prime member offers available to Whole Foods shoppers.
Customers should expect more than 300 Prime members in stores over the next few months, such as a 40% discount on asparagus and strawberry and 35% discount on all Justin's branded products, the company said.
Read more: Amazon separates Whole Foods prices by 20% on hundreds of items
Hele Foods shared the news with customers in an email sent Thursday with the subject line: "Prime Members: You have asked for more offers. "
" Weekly deals for Prime members grow. As in multiplication. As in several major savings across the store. Turn down almost any pedestrian and boom – you find a way to store, "e-mail. the mail.
With the new rebates, Amazon and Whole Foods seem to cope with customer complaints. But it remains to be seen whether the agreements will win back customers who have already stopped scanning Prime member codes.
"So far, I've only got a discount on one item I bought," said Jean-Michel Boudreault, who said he was trading at Whole Foods twice a week in New York City. "It almost seems like a waste of time to pull up the barcode and show it to the box every time I buy it."
Here's what shoppers say on social media.