Whole Foods is trying to throw its "full paycheck" moniker.
In an effort to attract new customers, Whole Foods Market – which was bought by Amazon nearly two years ago – beats its prices by about 20 percent on hundreds of merchandise that started Wednesday, the mall announced.
This is the third round of the price cut of the organic grocery since Amazon bought it for $ 13.7 billion in 2017 – which prompted questions about whether the latest series of cuts will last.  "Over time Whole Foods" prices have slowly crept up again, "says Edward Jones analyst Brian Yarbrough The Post. "Most of their prices are 30 percent to 40 percent more than their competitors anyway, so a 20 percent cut" will not be enough to entice budget conscious shoppers, Yarbrough added.
The entire food's "whole paycheck" nickname refers to scary to the amount of a paycheck used on high-end food sales, known for its high quality organic produce and fresh baked bread made from quinoa and flaxseed.
Most cost cuts will be in the product category, including mango for $ 1
Amazon Prime members will get even deeper discounts – in addition to the 10 percent discount they already receive "by hundreds of merchandise."
Examples of the new prizes for Prime members include a $ 2 discount on a pound of asparagus, which will cost $ 2.99; a 33 percent discount on spiral discs that cost $ 3.99 per pound and $ 1.50 a pound each of Sumo oranges, the company said.
The first round of price reductions occurred only days after the mega merger closed in August. 24, 2017, when Amazon lowered the prices of a select group of goods, including avocados, bananas, farmed salmon, brown eggs and other staples.
Analysts like Gordon Haskett's Chuck Grom began tracking Whole Foods prices shortly afterwards and found out that the reductions were more illusory than reality, he said.
This time could be different, but Grom said, noting that the prices of hundreds of items were slashed, making the last cuts more "material" than in past.