Who is Linda Yaccarino? Leader who can replace Elon Musk as Twitter CEO
Linda Yaccarino, the head of advertising at NBCUniversal is in talks to become the new CEO of Twitter, according to reports. Elon Musk said Thursday that he has found a new CEO for Twitter, but did not name the person.
Here are 5 facts about Linda Yaccarino:
Linda Yaccarino has been with NBCUniversal for more than a decade, where she has been an industry advocate for better ways to measure the effectiveness of advertising. As NBCU̵[ads1]7;s head of ad sales, she was instrumental in the launch of the company’s ad-supported Peacock streaming service.
Yaccarino had served 19 years at Turner Entertainment and has been credited with pulling the network’s ad sales into the digital future.
She is an alumna of Penn State University, having studied liberal arts and telecommunications.
Yaccarino interviewed Musk at an advertising conference in Miami last month. At the conference, Yaccarino encouraged the audience to welcome Musk with applause and praised his work ethic.
Yaccarino’s exit would be another major blow to the company after Comcast said last month that NBCUniversal CEO Jeff Shell left after acknowledging an inappropriate relationship with a woman at the company, following a complaint that led to an investigation.
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