Who is Linda Yaccarino? Leader who can replace Elon Musk as Twitter CEO
Linda Yaccarino is head of advertising at NBCUniversal.
New Delhi:
Linda Yaccarino, the head of advertising at NBCUniversal is in talks to become the new CEO of Twitter, according to reports. Elon Musk said Thursday that he has found a new CEO for Twitter, but did not name the person.
Here are 5 facts about Linda Yaccarino:
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Linda Yaccarino has been with NBCUniversal for more than a decade, where she has been an industry advocate for better ways to measure the effectiveness of advertising. As NBCU̵[ads1]7;s head of ad sales, she was instrumental in the launch of the company’s ad-supported Peacock streaming service.
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Yaccarino had served 19 years at Turner Entertainment and has been credited with pulling the network’s ad sales into the digital future.
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She is an alumna of Penn State University, having studied liberal arts and telecommunications.
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Yaccarino interviewed Musk at an advertising conference in Miami last month. At the conference, Yaccarino encouraged the audience to welcome Musk with applause and praised his work ethic.
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Yaccarino’s exit would be another major blow to the company after Comcast said last month that NBCUniversal CEO Jeff Shell left after acknowledging an inappropriate relationship with a woman at the company, following a complaint that led to an investigation.
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