A break in the hard seltzer supply chain is rock enthusiasts from White Claw, a popular line of carbonated alcoholic beverages.
Mark Anthony Brands, who owns Mike's Hard Lemonade, introduced White Claw in 2016 after consumers embraced sparkling watermarks such as La Croix. As the drinks gained in popularity, the brand has experienced a shortage this summer.
Beer and spirits – especially of the vodka soda variety – turned White Claw into the brand's 100-calorie combination of fruit flavors, seltzer and "gluten-free alcohol base", which tops two grams of carbohydrates and 5% by volume of alcohol.
White Claw flavors are natural lime, raspberry, mango, ruby grapefruit, black cherry and plain or plain (no, pumpkin spice White Claw is not real.) When it comes to the name, the brand says it "draws inspiration from legend about the White Claw wave ̵[ads1]1; when three perfect crests come together to create a moment of pure refreshment. "
the best team in the business working on this.
– White Claw Hard Seltzer (@WhiteClaw) September 6, 2019
In light of the shortage, White Claw loyal fretically tweeted at the brand and expressed frustrations over social media, while the concept of a White Claw drafts have inspired ongoing comments. Those who found the precious resource posted their findings.
"I'm going to lose my fuck," @CashMoneyDuffy tweeted to White Claw on Friday, sharing a composite article about the shortage. "Tell me you have someone working on this?!?!"
"We have the best team in the business working on this," the brand replied.
"We work around the clock to increase supply given the rapid growth in consumer demand," Sanjiv Gajiwala, senior director of marketing at White Claw, told CNN. "White Claw has accelerated faster than anyone could have predicted."  The store was outside Whiteclaw and I had to buy Bon & Viv Please respect my privacy at this time
– Ira thee Third (@ira) September 6, 2019
Do you have a tip? Amy Kuperinsky can be reached at email@example.com Follow her on Twitter @AmyKup or on Facebook .
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