Dear Texas fast food chain Whataburger confirmed this week that it is exploring opportunities to expand the company, which could potentially include a sale.
The Burger chain told San Antonio Business Journal this week that "It is always attractive to investors" and confirmed a previous Reuters report that it had hired Morgan Stanley to help it evaluate "opportunities" for the company.
In some cases, introduction to a company outside it may signal that a company is in bad shape. As Dallas-based Dean Foods announced earlier this month that it would "review a number of potential strategic options to best position the company for the future," the company reported steep losses and adapted to a fall in demand for milk ̵
Amy Curtis of Dallas law firm Thompson & Knight says Whataburger is a healthy company of all known measures, meaning that the report of Journal may prove positive for the chain.
"In contrast to looking at a complete sale of the company, they may be looking for a way to increase additional capital to assist with expansion," said Curtis, who has experience in mergers and acquisitions.
Whatever changes come, Curtis says the company needs to assure customers and employees that a change in ownership will not change the things they love about Whataburger.
"An investor will also want to know that their customers and those Ployees & # 39; relationship with the company will continue to be strong after the transaction," she said. in Texas, as grocery HEB and Dr Pepper. Whataburger's iconic orange stripes and spicy ketchup packing even influenced the democratic Beto O & # 39; Rourke's campaign logo.
The chain's 24/7 restaurants have a rich history in Texas community as a welcoming secondary education room to gather late at night and after a football game, Branded swag made by the company, including shoes and clothing, is sought after by superfans.
Curtis warns that expansion attempts by restaurants loved in their home geographic area Don't always have played out for the customer's best.
"The quality may suffer, and even if they are expanding initially, as the quality drops, customers are just not loyal to them," Curtis says.
Whatever WhatBurger decides to do next, Texas sees.