What if Amazon took Sprint's place as America's fourth wireless carrier?

Reuters reports something quite exciting and inexplicable on the face: Amazon is interested in buying the Boost Mobile MVNO network from T-Mobile and Sprint. It is reported that Amazon can access the T-Mobile's wireless network for a number of years and even purchase some of the T-Mobile's spectrum.

Here are some of the background facts that make this so exciting:

So how, exactly, would Amazon buy Boost from T-Mobile, access T-Mobile's network and possibly even some spectrum? Perhaps if Amazon positioned itself as the possible fourth new wireless operator, pitching itself as the solution to everyone's woes.

Oh, we are so deep in the speculation area now.

I will agree with Reuters here: "It was not immediately clear why the largest US online retailer wanted the wireless network and spectrum."

But since we are already wondering, let's risk guessing: Amazon is a giant delivery company for all kinds of goods and cloud services, and one that has become increasingly focused on dealing directly with its customers to the point it buys Retail units like Whole Foods and create shipping companies competing with FedEx and UPS.

It gives some sense that it may want to own the last mile linking Amazon's internet services to its users too ̵[ads1]1; especially if Amazon pursues services where the optimization of a wireless network is important, such as a rumored firing game initiative. Although shooting games are not nearly enough for themselves.

Two of the other internet giants, Google and Facebook, have both followed their own internet delivery arrangements over the years. Why not Amazon, especially if it can get a good deal from two carriers who are desperate to merge?

And while it wouldn't require Amazon to set up a wireless carrier, it's worth noting that Amazon once had the ambition to sell phones as the ultimate human touchpoint for all its consumer services, and now it wouldn't be the worst Time to try phones again. An EU decision last year makes it easier for smartphone manufacturers to sell Android devices without Google's purchases, at least in Europe. A wireless network may give Amazon more influence in the United States.

For now, there are only "two sources familiar with the case," Reuters said that Amazon is interested. The rest is my imagination running wildly.

Source link

Back to top button