We're getting closer to shopping in your car

TD Ameritrade launches a new site to check your portfolio: while in traffic.

Financial services company announced in vehicle functions Monday that allows drivers to control their balances and portfolio performance, or get a stock offer through voice commands behind the wheel.

"In an interconnected world like ours, we must meet investors wherever they are, either at home, in the office or on the go," said Vijay Sankaran, chief executive of TD Ameritrade in a press release. "In-vehicle technology offers a new type of connection that further breaks down barriers to access financial education and markets."

Sankaran called it "a natural next step" to weave to invest in people's daily lives. But Omaha, Nebraska-based financial services, stopped briefly to say whether investors could eventually trade stocks through voice commands. Currently, those using Apple CarPlay have access to real-time market news through a new TD Ameritrade radio station, while Android Auto and Echo Auto users can access voice commands to check account balances, portfolios, and market results.

Leaders point to a report by the data company INRIX, which said that motorists lost an average of 97 hours last year due to overload, and the cost of driving nationwide was close to $ 87 billion ̵[ads1]1; averaging $ 1.348 per driver.

"For those who follow the financial markets closely, this loss is compounded by unevenly missed opportunity," TD Ameritrade said in a press release.

The company first launched voice-activated investment on Amazon Alexa-enabled units last year. TD Ameritrade said that customers make an average of 850,000 trades per day on the platform, of which quarters are located using mobile devices. The 44-year-old financial service company was the first to offer approved customers access to bitcoin futures contracts in 2017.