Photo Jay Caboz.
- Beyond Burger offers an alternative, vegan-based burger option made from things that are 100% non-meat.
- Beyond Meat made headlines after listing on the New York Stock Exchange and is now worth a total of R100 billion.
- Houdini Burger sells for R1[ads1]29 – making it the most expensive burger option on menus in Cape Town and Johannesburg.
- For more stories, go to www.businessinsider.co.za.
A plant-based patty is masquerading as a real burger patty on restaurant menus in parts of South Africa – and it's as good as the real thing if you can afford it.
Called Beyond Burger, it offers an alternative, road-based burger option made from 100% non-meat stuff. Instead, it is made from a rather interesting mix of ingredients that include pea protein isolates, extruded canola oil and beets used as a coloring agent to give it a juicy "bloody" appearance.
Its creators, Beyond Meat, debuted in the public market last month in a foreground on the New York Stock Exchange, and are now worth a total of R100 billion. That makes the company more valuable than Harley Davidson, TripAdvisor or Macy's, reports Reuters.
The company reckons Microsoft founder Bill Gates and actor Leonardo DiCaprio among its investors.
Pattiene is produced in the United States and distributed in Africa by Infinite Foods & Crossover Quality Meat and promoted by ProVeg – an international organization seeking to reduce animal consumption by 50% by 2040.
Neil Taylor, Chief Operating Officer at Infinite Foods & Crossover Quality Meat, told Fin24 that the patties were distributed in 150 restaurants in South Africa and Botswana.
The fake beef burger decision makers' goal is to peak with the meat industry and eventually end up on the same counters in supermarkets, providing an environmentally friendly alternative to the methane-producing cattle industry.
Business Insider South Africa went down to our local Hudson's The Burger Joint at Greenpoint to see if the juice was worth the pressure:
We found burger listed among their vegan alternative burgers.
Photo Jay Caboz.
The citizen looked as if it was made of real steak, full of juicy goodness.If you had dished this up for me and told me it was a meat dish, I would have believed you.
When I bite it, it held the same bulky flesh texture of a beef burger. The taste was bang on with a touch of grill marinade to the top of it.
Rating – delicious but not hungry.