Business

We paid R130 for the American plant-based Beyond Burger who has created a R100 billion company – and it tasted just like meat




  Jay Caboz

Photo Jay Caboz.

  • Beyond Burger offers an alternative, vegan-based burger option made from things that are 100% non-meat.
  • Beyond Meat made headlines after listing on the New York Stock Exchange and is now worth a total of R100 billion.
  • Houdini Burger sells for R1[ads1]29 – making it the most expensive burger option on menus in Cape Town and Johannesburg.
  • For more stories, go to www.businessinsider.co.za.

A plant-based patty is masquerading as a real burger patty on restaurant menus in parts of South Africa – and it's as good as the real thing if you can afford it.

Called Beyond Burger, it offers an alternative, road-based burger option made from 100% non-meat stuff. Instead, it is made from a rather interesting mix of ingredients that include pea protein isolates, extruded canola oil and beets used as a coloring agent to give it a juicy "bloody" appearance.

Its creators, Beyond Meat, debuted in the public market last month in a foreground on the New York Stock Exchange, and are now worth a total of R100 billion. That makes the company more valuable than Harley Davidson, TripAdvisor or Macy's, reports Reuters.

The company reckons Microsoft founder Bill Gates and actor Leonardo DiCaprio among its investors.

Pattiene is produced in the United States and distributed in Africa by Infinite Foods & Crossover Quality Meat and promoted by ProVeg – an international organization seeking to reduce animal consumption by 50% by 2040.

Neil Taylor, Chief Operating Officer at Infinite Foods & Crossover Quality Meat, told Fin24 that the patties were distributed in 150 restaurants in South Africa and Botswana.

The fake beef burger decision makers' goal is to peak with the meat industry and eventually end up on the same counters in supermarkets, providing an environmentally friendly alternative to the methane-producing cattle industry.

Business Insider South Africa went down to our local Hudson's The Burger Joint at Greenpoint to see if the juice was worth the pressure:

We found burger listed among their vegan alternative burgers.

  Hudsons "data-smallsrc =" https://cdn.24.co.za/files/Cms/General/d/8982/305935c57f80414da20915894e6968ca.png "src =" https://cdn.24.co.za /files/Cms/General/d/8982/c8b179f86c7246d4853342a283448219.png "title =" Hudsons The Burger Joint in the Greenpoint menu. "/> 

<p> Hudson's The Burger Joint in the Greenpoint menu. </p>
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<p>  Hudsons requires R35 to replace a beef patty for a Beyond Beef one, as opposed to other non-charged options. imported from the United States. </p>
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<p>  Houdini Burger sells for R129 – making it the most expensive burger option on the Hudson's menu. </h2>
<div contenteditable=
  Jay Caboz "data-smallsrc =" https://cdn.24.co. za / files / CMS / General / d / 8982 / 4d587b08b65c4b6ab8d879b9b56c52b5.jpg "src =" https://cdn.24.co.za/files/Cms/General/d/8982/a216e258d08347e2945aebcdc6f03e5b.jpg "title =" Houdini Burger includes a Beyond Burger Patty for R129. Photo Jay Caboz "/> 

<p> Houdini Burger includes a Beyond Burger patty for R129. Photo Jay Caboz </p>
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<p>  This is more expensive than any burger option – with its closest competitor R115 which includes a 250g steak patch and many toppings. It's also R34 more expensive than its other alternative veggie burger options. </p>
<p>  Burgers built around the Pattaya go for similar prices in other eateries in Johannesburg and Cape Town. </p>
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<p>  At first glance, the burger saw little – too small compared to other Hudson's burgers. </h2>
<div contenteditable=
  113g "data-smallsrc =" https://cdn.24.co.za/files/Cms/General/d/8982/549007e9547c4505bcc394f254f5af2b.jpg "src =" https://cdn.24.co.za /files/Cms/General/d/8982/f2c893a485404bae8556f2d5a111e9db.jpg "title =" The patty is imported into 113g serving items. "/> 

<p> The patty is imported into 113g serving items. </p>
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<p>  If you pay R129 dollars for a burger, it should be massive right? Think again. Unfortunately the patty is served as a 113g portion, it's 67g gram Short of the little one serving a burger patty in the restaurant (180g.) </p>
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<p>  But when we cut into it, our opinion began to change the burger </h2>
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  Jay Caboz

Photo Jay Caboz.

The citizen looked as if it was made of real steak, full of juicy goodness.If you had dished this up for me and told me it was a meat dish, I would have believed you.

When I bite it, it held the same bulky flesh texture of a beef burger. The taste was bang on with a touch of grill marinade to the top of it.


Rating – delicious but not hungry.

  Jay Caboz "data-smallsrc =" https: //cdn.24 .co.za / files / Cms / General / d / 8982 / f60df9bb658f4d0cabca2850cb888b78.jpg "src =" https://cdn.24.co. za / files / Cms / Genera l / d / 8982 / 463f67e48f584d7fb3ae1baa03758be9.jpg "title =" Save best for last. The burger was delicious. Photo Jay Caboz "/> 

<p> Save the most for last. The burger was delicious. Photo Jay Caboz </p>
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<p>  The burger was delicious. It is remarkable that Beyond Meat has been able to replicate the taste and flavor of the steak, from 100% not the steak </p>
<p>  However, the portion size against the exorbitant cost makes it too costly to become a possible substitute as a meal, until the price falls, I find it difficult to imagine some meat lovers being tempted by their preferred option. </p>
<p>  I have had many veggie burgers coming in at a cheaper price and are equally vegan-friendly and just as good for the environment. They can't taste like meat, but they are delicious – without having to take part of your wallet. 19659034] Receive a single WhatsApp every morning with all our latest news: </strong> click here <strong> </strong></h2>
<p><strong>  Also from Business Insider South Africa: </strong></p>
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