Business

"We don't sell people's data," says Facebook's Zuckerberg




Facebook co-founder and chief Mark Zuckerberg on Thursday renewed his defense of the social network's business, arguing that targeting ads based on interests was different from selling people's data.

 Selling user data would not only undermine essential trust in the social network, it would go

Selling user data would not only undermine essential trust in the social network, it would go against Facebook's business interests because rivals could us it to compete for advertising, Facebook co-founder Mark Zuckerberg argued AFP / Zach Gibson

SAN FRANCISCO: Facebook co-founder and chief Mark Zuckerberg on Thursday (Jan 25) renewed his defense of the social network's business, arguing that targeting ads based on interests were different from selling people's data.

"If we are committed to serving everyone, then we need a service that is affordable to everyone," Zuckerberg said in an opinion piece published in the Wall Street Journal

"The best way to do that is to offer services for free, which can enable us to do so." 2018 was a horrific year for Facebook, market by a series of scandals on data protection and privacy, and the leading social network had been manipulated by foreign interests for political purposes.

Making ads relevant, and less annoying, involving understanding people's interests, according to Zuckerberg



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