Greenblatt's portfolio will include HBO and much of Turner, two divisions that had previously been run separately.
In a Monday morning, John Stankey, WarnerMedia's CEO, said the consolidation "will give us the flexibility needed to build our brands on a variety of distribution models with a more coordinated approach to our original programming."
Greenblatt's WarnerMedia Entertainment division will include HBO, TNT, TBS, truTV, and the company's upcoming streaming service.
The remaining parts of Turner, such as Cartoon Network and Turner Classic Movies, will be folded into the studio division Warner Bros. The studio boss, Kevin Tsujihara, will remain there.
Stankey's memo outlined a new "Global Kids & Young Adults" business within Warner Bros. He said the plan is to "create a robust and unique demand, licensing and consumer product business for children and families." ” class=”media__image” src=”http://cdn.cnn.com/cnnnext/dam/assets/181206152649-att-time-warner-hearing-large-169.jpg”/>