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Warby Parker launches his own line of contact lenses

Warby Parker Scout

Source: Warby Parker

Eyewear retailer Warby Parker launches its own contact line, available Tuesday in stores and online.

Scout by Warby Parker, a daily lens, is the direct-to-consumer business's first focus on contact lenses.

"We are very excited to be a one-stop shop," said Warby co-founder and co-CEO Dave Gilboa.

Forty percent of Warby customers wear contacts regularly in addition to their glasses, Gilboa said. The brand hopes to target those users with the infrastructure it has been developing in recent years.

"We wanted to create a comprehensive offering," Gilboa added.

Warby, which offers home samples for glasses, offers a similar model for lenses. Customers with prescriptions can order a six-day trial version of contacts for $ 5 before purchasing a three-month supply for $ 1

10. Warby also sells lenses from other brands, such as Acuvue and Bausch + Lomb.

Warby launched online in 2010 and began opening its first stores in 2013. The company now has more than 100 stores in well-stocked markets across the United States. .

It also triples the number of optometrists it has at locations this year, Gilboa said.

Launching Scout is a natural feature of the brand, which has focused on usability and accessibility.

Warby Parker Scout

Source: Warby Parker

Warby has been looking to access the contact lens market for a few years now, Gilboa said, though he and his co-founder and co-CEO Neil Blumenthal started work on the actual lenses about a year and a half ago. He said the value of the contact lens market in the United States is about $ 5 million.

"Now, a year and a half after scaling our business, we felt that we were prepared to introduce a new underfire into a whole new product category," Gilboa said.

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