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Walmart rolls out unlimited grocery delivery subscriptions



Walmart wants to get a leg up in the fresh produce business.

The giant retailer is rolling out an unlimited grocery subscription offer this fall.

The service will charge an annual membership fee of $ 98 for subscribers. to access unlimited same-day delivery.

The service will be made available in 1400 stores in 200 markets. At year-end, it will comprise a total of 1,600 stores – or more than 50 percent of the country.

The relocation allows the nation's largest merchant to take advantage of time-starved shoppers looking for convenience at a time when Walmart is looking for the advantage when competing with Amazon and others to expand fresh produce ̵

1; one of the fastest growing e-commerce sectors.

"We know this comfort level resonates" with our customers, said Tom Ward, senior vice president of digital operations at Walmart USA "If you need milk, bananas and birthday presents, this is a great solution."

Ticker Security Last Change % Chg
WMT WALMART INC. 116.02 -0.03 -0.03%
AMZN AMAZON.COM INC. 1.822.99 +2.44 + 0.13% [19659022] Grocery services will be met by local stores and require a minimum order of $ 30. With same day delivery, there is a four hour minimum waiting period between orders and delivery.

Buyers can also order online and pick them up at their local store or front of the street.

Approximately 100,000 items, including fresh food and pantry staples as well as selected items such as light bulbs and basic toys, qualify for both pickup and delivery of groceries.

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Walmart will also offer a monthly subscription for $ 12.95; Customers will still be able to pay a $ 7.95 delivery charge or $ 9.95 for same-day delivery if they decide on the subscription service.

About two years ago, the main competitor bought Amazon Whole Food Market Inc. and is now offering grocery delivery in the same city in different cities. Meanwhile, AmazonFresh costs $ 14.99 a month and is available to Amazon Prime customers, who pay an annual membership fee of $ 119, in select cities.

The Associated Press contributed to this article.


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