Cash registers call customers on registrations in a Walmart location in Burbank, California.
Patrick T. Fallon | Bloomberg | Getty Images
Walmart is planning to raise the minimum age to buy tobacco products until July 21, and join a growing list of retailers under pressure from federal regulators to curb sales to minors and increase age restrictions as a result. .
Walmart told the Food and Drug Administration in a letter Wednesday that it will stop selling fruit and dessert-flavored e-cigarettes as part of a plan to prevent minors from buying tobacco.
The FDA in April threatened to fine Walmart, Kroger, Family Dollar and more than half a dozen close-up chains for the illegal sale of tobacco products to minors. Walmart had a breach of 1
Walmart said it took a number of corrective actions, including strengthening penalties for non-secret shopper stores, improving data, analysis, and systems as well as upgrading their age verification training using virtual reality technology.
"We unequivocally acknowledge that even a single sale of tobacco product to a minor is too many, and we take seriously our responsibility in this regard," wrote John Scudder, Walmart's US chief and compliance officer, in the letter Wednesday.  Walgreens and Rite Aid have already announced that they are increasing their age limits for buying tobacco. Rite Aid also said it would stop selling all e-cigarettes, even though it would continue to sell cigarettes. A dozen states have already increased age requirements and federal lawmakers are also considering increasing it to 21 over the US
Read the full letter here.