Walmart is reportedly ending its first car seat recycling program nine days early due to intense demand.
The program began on Monday and was expected to run until September 30, with customers picking up their car seats for a $ 30 gift card to use for baby items. USA TODAY reports that Walmart has received so much response that Saturday, September 21 will be the last day.
"Because of the overwhelming response from our customers, we quickly reach capacity for this program," Walmart said in a statement to the United States TODAY. "In less than a week, we estimate we will collect nearly 1
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To $ 30 in gift card per car seat, that means Walmart will potentially shell out $ 30 million.
The reseller works with the waste management company TerraCycle, which works with manufacturers and retailers to collect items that are considered difficult to recycle and usually end up in the garbage.
"Through the Walmart Car Seat Recycling Program, traditionally non-recyclable car seats are now nationally recyclable," Tom Szaky, CEO and founder of TerraCycle, said in a previous statement.
"We are pleased to have worked with TerraCycle and that so many customers and employees participated," Walmart told USA TODAY. "Through the car seat recycling event, we will help families keep their children safe and help reduce plastic waste from landfills. We look forward to hosting future events that support their parents 'and families' needs."
Walmart's program follows Target's car seat exchange program – first introduced in 2016 – which was implemented earlier this month.
TEGNA has reached out to Walmart to confirm the early end of the program.