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Walmart overtakes Jet and reveals that the president will go down

Walmart overtakes

The company moves all Jet employees to, and in the process, Jet President Simon Belsham will be on his way down, writes Walmart e-commerce director Marc Lore in a blog post on Wednesday.

"Jet continues to be a very valuable brand for us, and it plays a specific role in helping Walmart reach urban customers," Lore, who also founded, said in the post. "The focus has been largely on NY so far, and we look at other cities where we can bring together Jets' expertise and the scale and operating model of Walmart.

Belsham will remain in the company through early August, Lore said. Being some layoffs and the Jet headquarters in Hoboken, New Jersey, will be, a Walmart spokesman told CNBC.

Walmart bought Jet in 201[ads1]6 in a $ 3.3 billion deal, just as Walmart was cutting up his e-commerce initiatives to better combat Amazon

A year later, in 2017, Jet focused his business on serving the city's millenniums in cities where Walmart did not have a large presence, like New York.

Read more: How Walmart turned its $ 3.3 billion acquisition of into its biggest weapon against Amazon

That allowed the brand to exist as a way to reach these customers without cannibalizing sales at Walmart .com, which was – and still is – s is explosive growth.

At that time, Jets president Liza Landsman told Business Insider that Walmart believed it was important to "let Jet be Jet".

Times have changed as Jets sales and traffic fell by 60% in March 2018 compared to the previous year, according to a Bloomberg report last year.

At the end of 2018, Jet launched its website, collaborating with coveted brands such as Nike, and unveiled a grocery processing program in the New York City area, powered by a Bronx warehouse.

"Really the whole new site and business start is just the beginning of our direction for Jet and broader than how we think about the future of where we want to care and e-commerce," Belsham Business Insider told the time.

"E-commerce today is not going to be e-commerce in the future, and this is the start of how Jet can fit into it."

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