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Walmart expands its & # 39; unlimited & # 39; delivery of grocery stores across the country



A man pushes his cart past bread for sale in a Walmart Supercenter store in Rosemead, California May 23, 2019.

Frederic J. Brown | AFP | Getty Images

Walmart said Thursday it will expand a new "unlimited" grocery delivery service, which costs users $ 98 annually, to 1,400 stores this fall.

Earlier this year, the largest retailer in the world had tested what it calls Delivery Unlimited in four markets ̵

1; Houston, Miami, Salt Lake City and Tampa. As part of the nationwide launch, it said the service will be available in 200 metro areas where it already has regular grocery delivery, reaching more than 50% of the US population, by the end of the year.

Walmarts Delivery Unlimited allows the buyer to pay $ 98 per year or $ 12.95 per month to receive unlimited grocery delivery to their homes. Usually, delivery on an order-by-order basis will cost an additional $ 9.99. In addition to fresh, meat and baked goods, some general goods are offered under the new unlimited service, the company says.

"We have invested in our online grocery business by rapidly expanding our grocery pickup and delivery services. Delivery Unlimited is the next step on that journey," said Tom Ward, senior vice president of Walmart's digital operations in the United States, in a statement. "By linking the size and size and these services, we make Walmart the easiest place to shop."

Walmart said it has more than 45,000 personal buyers helping it pack grocery orders to customers every day. It says that these people must complete three weeks of training before they can begin that work.

This nationwide rollout is based on a strong grocery business that Walmart has already assembled in the United States. It has an option for picking up grocery orders, for example, available in nearly 3,000 stores today.

Other retailers offer similar options, which Walmart is trying to compete with.

Target owns the Shipt delivery platform, where users can pay $ 99 per year to have certain items, including groceries, delivered on the same day. Amazon's Prime membership has a $ 119 annual fee for benefits such as free same-day delivery and discounts at Whole Foods Market. FreshDirect and Instacart are other competitors in the field.

Meanwhile, Walmart is also testing in the fall tests that deliver groceries directly into customers' homes.

Walmart shares are up almost 25% this year.


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