Volvo launches new "Recharge" brand for electric cars and aims to reduce emissions everywhere
Ahead of the launch of the electric version of the XC40 later today, Volvo announced the launch of the new brand "Recharge" for its electric vehicles and a plan to reduce emissions across the board.
Håkan Samuelsson, CEO of Volvo, announced:
We transform our company through concrete actions, not symbolic pledges. So at Volvo Cars, we want to record what we control, which is both our operation and the tailpipe emissions from our cars. And we want to address what we can influence, by encouraging our suppliers and the energy sector to join us in aiming for a climate-neutral future.
The company aims to be "carbon neutral" by 2040.
They plan to achieve this through an electrification effort and a carbonization of their business:
Other short-term ambitions include a 25% reduction in CO2 related to it. global supply chain by 2025, a 25% share of recycled plastics in new Volvo cars by 2025, and a 25% reduction in carbon emissions generated by the company's overall operations, including manufacturing and logistics.
On the electrification front, Volvo previously announced that every new vehicle in the future will have an electric motor (HEV, PHEV, and BEV).
Several automakers have made that promise, but it doesn't mean much without knowing how many BEVs they plan to produce as part of that mix, since electric vehicles are the only type of electric car reader that can offer a truly sustainable future combined with renewable energy.
To say that Volvo actually said that they plan that 50% of their car sales should be electric by 2025, which is among the most aggressive electrification targets. from old car manufacturers.
Later today, the Swedish carmaker will unveil its first all-electric vehicle, an electric version of the XC40.
Prior to the unveiling, Volvo announced that the electric vehicles (PHEV and BEV) will be called "Recharge" in a new car line – starting with the XC40 Recharge.
The company wrote in a press release:
The Recharge car line aims to increase sales of Volvo vehicles' electrified cars and encourage plug-in hybrid drivers via incentives to use clean mode as much as possible.
Volvo also pledged to announce the average carbon footprint life for each new model.
The all-electric Volvo XC40 Recharge will be unveiled later today after several teasers released in recent weeks.
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