British airline Virgin Atlantic updated its gender policy and uniform requirements on Wednesday, allowing male employees to wear skirts.
Under the airline’s new policy, there will no longer be a “requirement for its people to wear gender-based uniforms,” Virgin Atlantic said in a press release. The airline’s crew, pilots and ground team members will now be able to choose which uniform they want to wear regardless of gender.
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Virgin Atlantic previously changed a policy relating to uniforms in June, changing its tattoo policy so that staff no longer had to hide the ink while in uniform. This change came several years after the airline began allowing female cabin crew members to decide how much makeup to wear, as well as whether to wear pants and flat shoes.
Virgin Atlantic also launched optional pronoun badges for employees and customers on Wednesday. Passengers can ask for them at the check-in desk or in one of the lounges, the airline said.
Additionally, the airline’s ticketing systems have been updated to allow passengers with gender-neutral passes to select “U” or “X” as their gender code and “Mx” as their title when booking, according to the release.
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“At Virgin Atlantic, we believe that everyone can take on the world, no matter who they are,” the airline’s chief commercial officer, Juha Jarvinen, said in a statement. “Therefore [it’s] so important that we enable our employees to embrace their individuality and be their true selves at work. It is for this reason that we want to allow our employees to wear the uniform that best suits them and how they identify and ensure that our customers are addressed by their preferred pronoun.”
Virgin Atlantic said it plans to roll out mandatory inclusion training for its staff and to offer inclusion “learning initiatives” for travel partners and hotels.
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