CEO of Victoria & # 39; s Secret said in a note to staff Friday that broadcasting networks are no longer "the right fit" for their annual fashion shows, which have declined in recent seasons.
In a note from CNBC, L Brands CEO Les Wexner wrote that "fashion is a change business. We need to evolve and change to grow. With that in mind, we have decided to think about the traditional Victoria's Secret Fashion Show. "
" We continue to believe that network TV is the right fit, "he continued. "In 2019 and later, we focus on developing exciting and dynamic content and a new type of event – delivered to our clients on platforms to which she is glued … and in ways that will push fashion boundaries into the global digital age." [1
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ABC and CBS rejected both comments on Wexner's memo when they were contacted by the Deadline on Friday.
CBS had sent Victoria's Secret Fashion Show in 15 seasons before moving to ABC last year. In December, the latter sold Victoria's Secret Fashion Show Holiday Special on December 2 (a Sunday opposite Sunday Night Football ). It represented 3.3 million viewers and a 0.9 rating in the adult 18-49 demographic, which declined from last year's low in both calculations.