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Viacom, DirecTV Carriage Talks Continue as Blackout Looms – Variety



UPDATED : Viacom and DirecTV's managers go down the line tonight on a fight against contract renewal with high efforts for both sides. Conversations continued after midnight ET deadline, and the channels remain on DirecTV.

A board of Viacom leaders led by Tom Gorke, exec VP and distribution and business development, has been parked in DirecTV's headquarters in El Segundo since Wednesday. The business spins over a wagon renewal pact for Viacom's 23 cable channels.

On Tuesday afternoon, Viacom launched an aggressive promotional campaign to warn viewers like Nickelodeon, MTV, Comedy Central, BET, VH1 and other channels could be dark as Saturday if the pages cannot be expressed. Viacom achieved a number of stars across its channels to shed the company's case in short digital videos spread through YouTube and others.

Viacom needs a healthy renewal agreement from AT & Ts DirecTV, the country's largest MVPD with approx. 24.5 million subscribers (including U-verse), to provide stability for future earnings. If DirecTV shuts off Viacom's pricing and volume of channels that are carried, Viacom will hit a big hit and face similar setbacks from rival MVPs such as Comcast and Charter. Viacom, in the midst of a turnaround after a long decline, cannot afford to carry that kind of setback. DirecTV and streaming bundle DirecTV Now carries 1

7 of Viacom's channels; its u-verse siblings carry full freight of 23 (or 24 depending on who counts).


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