Bob Iger, CEO, The Walt Disney Company
Scott Mlyn | CNBC
Verizon announced Tuesday that it will offer its customers a year of Disney + for free. The deal will be available to new and existing Verizon wireless unlimited customers, new Fios Home Internet and 5G Home Internet customers, the company said.
The offer will land Disney + millions of early subscribers who can continue to subscribe after the first year, which is important since it will enter a crowded streaming market that includes Netflix, Amazon Prime Video, Apple TV + and HBO Max.
Netflix shares fell slightly on Verizon's announcement. They were down just over 1[ads1]% in early trading Tuesday.
Disney + launches November 12 for $ 6.99 a month and includes new and existing TV shows and movies from Disney, Marvel, Pixar, Star Wars and more. The service will be available on several platforms, including iPhone, Android, Roku, Xbox and PS4, and will allow customers to download videos for offline viewing.
Disney's agreement with Verizon is similar to Apple's offer for its Apple TV + streaming service, which will also launch early next month. Apple will give a year of Apple TV + free to customers who purchase a new Apple product including an iPhone, iPad or Mac.
AT & T's WarnerMedia is expected to reveal pricing and release details for its HBO Max service next week.
Verizon said that customers will be able to activate and watch Disney + on any platform. Customers can register on Verizon's Disney + site.