Instead of expanding their own full-blown streaming subscription service, Verizon puts it behind YouTube TV instead. On Tuesday, the company confirmed its plans to offer YouTube TV directly to both broadband and mobile customers. For now, there are zero details about exactly when Verizon will start selling YouTube TV subscriptions or if customers can expect a discount on just paying for it alone. Verizon says there will be campaigns for its customers, but I expect they will require a larger package of either Fios or a smartphone plan. Verizon will also promote YouTube TV as part of the event.
Verizon has collaborated with popular streaming apps before. Some of its unlimited mobile data plans include a free Apple Music membership. And Fio's customers can redeem a year of free Netflix right now, for example ̵
YouTube TV just drew its base subscription price to $ 50 with the addition of the Discovery network, and the move has left some users frustrated and wondering if it's still worth keeping over traditional cable. Having more exposure through Verizon can help counteract any cancellations over the more expensive monthly fee. And it gives Verizon a response to DirecTV Now and WatchTV services owned and promoted by rival AT & T.
"YouTube TV has become known for its best user-friendliness that improves the way users watch live TV today," said Heather Rivera, YouTube's global manufacturing partner. "With this partnership, we make it easy and seamless for Verinson's customers to sign up to enjoy YouTube TV on the go on their mobile phones or tablets or at home on their big screens."
"As we pave the way forward at 5G, we continue to bring our customers opportunities and access to premium content by collaborating with the best industry providers and leveraging our network as a service strategy," says Verin's Erin McPherson, Content Strategy and Acquisition Manager "We were the first in the world to bring commercial 5G to our customers and reach another on the content front, as we offer our customers access to YouTube TV on which platform they choose."