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Home / Business / Vegan meat invades fast food, but McDonald's is on the sidelines

Vegan meat invades fast food, but McDonald's is on the sidelines



Vegan burgers suddenly seem to be everywhere.

Several fast food chains express different interests in plant-based burgers, chicken sandwiches and sausage from new suppliers such as Impossible Foods and Beyond Meat.

The trend is an answer to growing consumer interest in alternatives to animal meat, which has risen in recent years. Americans want more and more protein, and they want it from a variety of sources.

These new plant-based products are designed to resemble animal meat, as many in the industry say is the key to attracting buyers. [1

9659002] But a few chains do not buy, or are barely dipping a toe in the water. Perhaps the most notable is McDonalds, one of the world's largest and perhaps most famous fast food empires.

McDonald's Germany recently said it would roll out plant-based options in that country, but US top executives have said they are concerned about the effect of adding a new menu item to the speed of service. CEO Steve Easterbrook also said that he is wondering how sustainable it is about plant-based burgers and other foods.


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