Juul Labs, one of the leading vape brands, has suspended its broadcast, digital and print advertising in the United States as a new CEO takes over. The company spent $ 104 million in the first half of 2019, according to Kantar Media, up tremendously from 2018.
Last week, CBS, WarnerMedia and Viacom dropped e-cigarette advertising, citing growing health problems and the growing number of teenage vapors. Cigarette ads are illegal on TV, but gun ads were allowed.
Coinciding with the advertisement was news that K.C. Crosthwaite will take over as Juul CEO, replacing Kevin Burns. Crosthwaite is a former chief of growth manager for Altria (formerly Philip Morris), who owns a minority stake in Juul.
Juul has not said whether the advertising stop is temporary or whether it will turn its efforts towards other forms of advertising and marketing, or continue to do so in other markets. It also said it would not lobby for legislation designed to restrict advertising aimed at minors.