Your LinkedIn profile speaks volumes about you and how you do business, and you may not even be aware of it. For the sake of business reputation, it is important that you realize it.
Here are some of the positive messages your LinkedIn page can convey to your network and to prospects, business partners, employees and recruiters who are checking you out.
"I know it matters."
You know this is you if you have followed all aspects of your profile, starting at the top. You've created a custom URL and got rid of the ugly string of random characters assigned to LinkedIn when you set up your page. You have uploaded a head shot as well as a cover photo.
All of your jobs are listed and each one has a brief or timely description of responsibilities and highlights. And of course your current city, title and contact information is up to date.
You know there is one thing to say in your "About" story that details matter; There is another one that shows that they do.
"I take every opportunity to take control and tell my story."
You've taken the time to complete the "About" section and tell those who come to your page the story of your career and your business ̵
You know that this section is to tell a story, not to link a bunch of buzzwords and phrases like "strategic thinker" or "industry leader."
"I am a giver, not a taker."
You have given as many or nearly as many recommendations as you have received.
You have a volunteer section on your profile and it shows several volunteer positions or activities.
Finally, you respond to your messages, rather than sending messages only when you want something like an introduction, meeting, referral or recommendation.
"I am a thought leader in my industry."
You have written and posted articles on LinkedIn. These articles are also not obscure sales types, but rather aimed at informing the audience and providing readers with actionable insights that help them professionally or personally.
You may also have posted links to news stories where you have been quoted or company videos they are mentioned in.
To make sure that others always see these media links when you are on your page, you have linked them to the relevant ones the jobs or just below the story & # 39; About & # 39 ;. This will also give you points for being detail oriented.
If this isn't the message your LinkedIn profile sends, don't worry; now you know what you need to do.
Published on: January 27, 2020
The opinions expressed by the Inc.com columnists are their own, not those of Inc.com.