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Home / US Business / This cute viral video reveals the big child care issue your business will face in 60 days

This cute viral video reveals the big child care issue your business will face in 60 days




This is a story about a cute video that went viral. You may have already seen or shared it.

But it also contains an important warning about a huge problem that most businesses will face in about 60 days. Unfortunately, it seems that very few are prepared.

The video shows what happened when an assistant professor of global health, Clare Wenham, tried to do a live interview with BBC News in the United Kingdom.

Like many of us, Wenham works from home and takes care of children. Then TV viewers got an unexpected extra program: They were treated to Wenham's young daughter in the background, trying to post a picture of a unicorn on a shelf.

The girl's antics became more distracting (but cute). The whole thing was very adorable.

But it is also an indication of a major problem on the horizon.

Many businesses have expanded teleworking policies and accommodated working parents to a degree that would have seemed like a dream just six months ago, but they did so on the premise of for good reason, many of the changes at least partially just wanted to be temporary.

Children would go back to school. Childcare arrangements, as unsatisfactory and ineffective as they could have been, would come back. Even those employees who preferred to continue working mostly at home would fall into a predictable routine.

Some employers are actually cutting back on the support they offer working parents in preparation. This week, Florida State University announced it would reintroduce rules that prevent parents from taking care of children why they work remotely.

But with the resurgence of coronavirus, there are now flashing red warning signals that this "going back to a new normal" is not happening as planned.

The biggest problem has to do with reopening schools.

The American Academy of Pediatrics encourages school districts to host personalized education as much as possible. But what it looks like in practice is everywhere on the map.

We are still close to 60 days out, but in at least some districts, schools that are planning to reopen, still plan to practice social distancing by having children attend school within a few days, but not others.

(For example, some public schools in and around Chicago and Des Moines, many other places.)

Even districts that are pushing right now for full-time education are questioning whether there will be as many alternatives before and after school hours , or whether sports and other activities will progress.

The end result? A huge number of school kids who spend much more time at home than they would otherwise – and parents stroll to find out how to take care of them.

In other words, the situation we hoped to be temporary, suddenly seems a little less temporary.

Look, this is probably the beginning of a very important conversation. Something will have to give, and as a society, we are about to be confronted with a situation where we can no longer ignore the matter.

But within that crisis, there is a possibility – something your business can do right now to get a big advantage.

Because on the whole, working parents are ahead of their careers. They are the types of top employees that you find yourself encrypting. So if you can meet their flexibility and childcare needs more effectively than your competitors, you can end up with a huge recruitment and retention benefit.

All else being equal, a working parent who faces a choice between an employer who respects his or her needs as a caregiver, and one who does not, has a very clear choice.

The answers for your business will not always be simple and obvious.

But if you can build a deep acceptance of employee responsibility as parents in your culture and work to find creative solutions – flexibility in the times work for example is done, and a level of patience when the plans need to changes to meet their children's needs – the long-term benefits can prove huge.

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pageInfo.shareURL = "https://www.inc.com/bill-murphy-jr/this-cute-viral-video-reveals-big-childcare-problem-your-business-will-face-in-60-days.html"; pageInfo.shareTitle = "This Cute Viral Video Reveals a Big Problem Your Business Will Face in About 60 Days"; pageInfo.twitterTitle = "This Viral Video Is Cute, But It Reveals a Giant Problem Every Business Will Face in 60 Days @billmurphyjr"; pageInfo.shareDeck = "The video went viral. But what about when it starts happening to your employees all the time?"; pageInfo.shareImage = "https://www.incimages.com/uploaded_files/image/1940x900/GettyImages-687712517_435053.jpg" pageInfo.inc_sidebar_adcodeflag = ('' == 'true' || '' == 'TRUE'); pageInfo.inc_typid = parseInt('1');

pageInfo.article = {"inc_headline":"This Cute Viral Video Reveals a Big Problem Your Business Will Face in About 60 Days","inc_homepage_headline":"This Cute Viral Video Reveals a Big Problem Your Business Will Face in About 60 Days","inc_homepage_headline_ab_test":null,"inc_twitter_headline":"This Viral Video Is Cute, But It Reveals a Giant Problem Every Business Will Face in 60 Days @billmurphyjr","inc_newsletter_headline":"This Viral Video Is Cute, But It Reveals a Giant Problem Every Business Will Face in 60 Days","inc_rubric":null,"inc_title":"This Cute Viral Video Reveals the Big Childcare Problem Your Business Will Face in 60 Days","inc_custom_byline":null,"inc_deck":"The video went viral. But what about when it starts happening to your employees all the time?","inc_homepage_deck":null,"inc_sharing_deck":null,"inc_clean_text":"

This is a story about a cute video that went viral. You might have already seen or shared it.

n

But, it also contains an important warning of a massive problem that most businesses will face in about 60 days. Unfortunately, it seems very few are prepared. 

n

The video shows what happened when an assistant professor of global health, Clare Wenham, tried to do a live interview with BBC News in the United Kingdom. 

n

Like many of us, Wenham is working from home now, and taking care of children. So, television viewers got an unexpected extra show: they were treated to Wenham's young daughter in the background, trying to post a picture of a unicorn on a shelf.

n

The girl's antics grew more distracting (but adorable). It was all very endearing. 

n

n

But, it's also an indiciation of a big problem on the horizon.

n

Many businesses have expanded remote work policies and accommodated working parents to an extent that would have seemed like a dream only six months ago, but they did so assumingwith good reason, that many of the changes would be at least partially only temporary.

n

Kids would go back to school. Child care arrangements, as unsatisfying and inefficient as they might have been, would return. Even those employees who preferred to continue to work largely at home would fall into a predictable routine.

n

In fact, some employers are already cutting back on the support they offer working parents in preparation. This week, Florida State University announced it would reinstate rules preventing parents from caring for children why they work remotely.

n

But, with resurgence of the coronavirus, there are now flashing red warning signs that this "return to a new normal" might not happen on schedule.

n

The biggest issue has to do with the reopening of schools.

n

The American Academy of Pediatrics is encouraging school districts to host in-person education as much as feasible. But what that looks like in practice is all over the map.

n

We're still close to 60 days out, but in at least some districts, schools that are planning to reopen, nevertheless plan to practice social distancing by having kids attend school in person during some days, but not others.

n

(For example, some public schools in and around Chicago and Des Moinesamong many other places.)

n

Even districts that are pushing right now for full-time instruction are questioning whether there will be as many before and after-school options, or whether sports and other activities will go forward.

n

The end result? A massive number of school kids spending much more time at home than they otherwise would -- and parents scrambling to figure out how to care for them.

n

In other words, the situation we hoped would be temporary suddenly seems a little less temporary.

n

Look, this is likely to be the beginning of a very important conversation. Something will have to give, and as a society, we're about to be faced with a situation in which we can't ignore the issue any longer.

n

But within that crisis, there's an opportunity -- something your business can do right now to gain a big advantage.

n

Because by and large, working parents are in the prime of their careers. They're the kinds of top employees that you find yourself scrambling to get. So, if you can accommodate their needs for flexibility and childcare more effectively than your competitors, you could wind up with a major recruiting and retention advantage.

n

All other things being equal, a working parent faced with a choice between an employer that respects his or her needs as a caregiver, and one that doesn't, has a very clear choice.

n

The answers for your business aren't always going to be easy and obvious.

n

But if you can build a deep acceptance of employees' responsibilities as parents into your culture and work to find creative solutions -- flexibility on the times that work is done, for example, and a level of patience when plans have to change to accommodate the needs of their kids -- the long-term dividends could turn out to be enormous.

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@BillMurphyJr","authorimage":"https://www.incimages.com/uploaded_files/image/100x100/Bill-Murphy_51492.png"}],"inlineimages":[],"videos":[],"images":[{"id":435053,"sortorder":3026}],"imagemodels":[{"id":435053,"img_foreignkey":null,"img_gettyflag":false,"img_reusableflag":false,"img_rightsflag":false,"img_usrid":0,"img_pan_crop":null,"img_tags":null,"img_reference_name":"GettyImages-687712517","img_caption":null,"img_custom_credit":"Getty Images","img_bucketref":null,"img_panoramicref":"GettyImages-687712517.jpg","img_tile_override_imageref":null,"img_skyscraperref":null,"img_gallery_imageref":null,"sizes":{"panoramic":{"original":"uploaded_files/image/GettyImages-687712517.jpg","1920x1080":"uploaded_files/image/1920x1080/GettyImages-687712517_435053.jpg","1024x576":"uploaded_files/image/1024x576/GettyImages-687712517_435053.jpg","1230x1672":"uploaded_files/image/1230x1672/GettyImages-687712517_435053.jpg","1940x900":"uploaded_files/image/1940x900/GettyImages-687712517_435053.jpg","1270x734":"uploaded_files/image/1270x734/GettyImages-687712517_435053.jpg","0x734":"uploaded_files/image/0x734/GettyImages-687712517_435053.jpg","1150x540":"uploaded_files/image/1150x540/GettyImages-687712517_435053.jpg","970x450":"uploaded_files/image/970x450/GettyImages-687712517_435053.jpg","600x600":"uploaded_files/image/600x600/GettyImages-687712517_435053.jpg","640x290":"uploaded_files/image/640x290/GettyImages-687712517_435053.jpg","635x367":"uploaded_files/image/635x367/GettyImages-687712517_435053.jpg","0x367":"uploaded_files/image/0x367/GettyImages-687712517_435053.jpg","575x270":"uploaded_files/image/575x270/GettyImages-687712517_435053.jpg","385x240":"uploaded_files/image/385x240/GettyImages-687712517_435053.jpg","336x336":"uploaded_files/image/336x336/GettyImages-687712517_435053.jpg","300x520":"uploaded_files/image/300x520/GettyImages-687712517_435053.jpg","300x200":"uploaded_files/image/300x200/GettyImages-687712517_435053.jpg","284x160":"uploaded_files/image/284x160/GettyImages-687712517_435053.jpg","155x90":"uploaded_files/image/155x90/GettyImages-687712517_435053.jpg","100x100":"uploaded_files/image/100x100/GettyImages-687712517_435053.jpg","50x50":"uploaded_files/image/50x50/GettyImages-687712517_435053.jpg"}}}],"readMoreArticles":[],"slideshows":[],"formatted_text":"

This is a story about a cute video that went viral. You might have already seen or shared it.

n

But, it also contains an important warning of a massive problem that most businesses will face in about 60 days. Unfortunately, it seems very few are prepared. 

n

The video shows what happened when an assistant professor of global health, Clare Wenham, tried to do a live interview with BBC News in the United Kingdom. 

n

Like many of us, Wenham is working from home now, and taking care of children. So, television viewers got an unexpected extra show: they were treated to Wenham's young daughter in the background, trying to post a picture of a unicorn on a shelf.

n

The girl's antics grew more distracting (but adorable). It was all very endearing. 

n

n

But, it's also an indiciation of a big problem on the horizon.

n

Many businesses have expanded remote work policies and accommodated working parents to an extent that would have seemed like a dream only six months ago, but they did so assumingwith good reason, that many of the changes would be at least partially only temporary.

n

Kids would go back to school. Child care arrangements, as unsatisfying and inefficient as they might have been, would return. Even those employees who preferred to continue to work largely at home would fall into a predictable routine.

n

In fact, some employers are already cutting back on the support they offer working parents in preparation. This week, Florida State University announced it would reinstate rules preventing parents from caring for children why they work remotely.

n

But, with resurgence of the coronavirus, there are now flashing red warning signs that this "return to a new normal" might not happen on schedule.

n

The biggest issue has to do with the reopening of schools.

n

The American Academy of Pediatrics is encouraging school districts to host in-person education as much as feasible. But what that looks like in practice is all over the map.

n

We're still close to 60 days out, but in at least some districts, schools that are planning to reopen, nevertheless plan to practice social distancing by having kids attend school in person during some days, but not others.

n

(For example, some public schools in and around Chicago and Des Moinesamong many other places.)

n

Even districts that are pushing right now for full-time instruction are questioning whether there will be as many before and after-school options, or whether sports and other activities will go forward.

n

The end result? A massive number of school kids spending much more time at home than they otherwise would -- and parents scrambling to figure out how to care for them.

n

In other words, the situation we hoped would be temporary suddenly seems a little less temporary.

n

Look, this is likely to be the beginning of a very important conversation. Something will have to give, and as a society, we're about to be faced with a situation in which we can't ignore the issue any longer.

n

But within that crisis, there's an opportunity -- something your business can do right now to gain a big advantage.

n

Because by and large, working parents are in the prime of their careers. They're the kinds of top employees that you find yourself scrambling to get. So, if you can accommodate their needs for flexibility and childcare more effectively than your competitors, you could wind up with a major recruiting and retention advantage.

n

All other things being equal, a working parent faced with a choice between an employer that respects his or her needs as a caregiver, and one that doesn't, has a very clear choice.

n

The answers for your business aren't always going to be easy and obvious.

n

But if you can build a deep acceptance of employees' responsibilities as parents into your culture and work to find creative solutions -- flexibility on the times that work is done, for example, and a level of patience when plans have to change to accommodate the needs of their kids -- the long-term dividends could turn out to be enormous.

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pageInfo.articles = [{"inc_headline":"ThisCuteViralVideoRevealsaBigProblemYourBusinessWillFaceinAbout60Days""inc_homepage_headline":"ThisCuteViralVideoRevealsaBigProblemYourBusinessWillFaceinAbout60Days""inc_homepage_headline_ab_test":null"inc_twitter_headline":"ThisViralVideoIsCuteButItRevealsaGiantProblemEveryBusinessWillFacein60Days@billmurphyjr""inc_newsletter_headline":"ThisViralVideoIsCuteButItRevealsaGiantProblemEveryBusinessWillFacein60Days""inc_rubric":null"inc_title":"ThisCuteViralVideoRevealstheBigChildcareProblemYourBusinessWillFacein60Days""inc_custom_byline":null"inc_deck":"ThevideowentviralButwhataboutwhenitstartshappeningtoyouremployeesallthetime?""inc_homepage_deck":null"inc_sharing_deck":null"inc_clean_text":"

This is a story about a cute video that went viral. You might have already seen or shared it.

n

But, it also contains an important warning of a massive problem that most businesses will face in about 60 days. Unfortunately, it seems very few are prepared. 

n

The video shows what happened when an assistant professor of global health, Clare Wenham, tried to do a live interview with BBC News in the United Kingdom. 

n

Like many of us, Wenham is working from home now, and taking care of children. So, television viewers got an unexpected extra show: they were treated to Wenham's young daughter in the background, trying to post a picture of a unicorn on a shelf.

n

The girl's antics grew more distracting (but adorable). It was all very endearing. 

n

n

But, it's also an indiciation of a big problem on the horizon.

n

Many businesses have expanded remote work policies and accommodated working parents to an extent that would have seemed like a dream only six months ago, but they did so assumingwith good reason, that many of the changes would be at least partially only temporary.

n

Kids would go back to school. Child care arrangements, as unsatisfying and inefficient as they might have been, would return. Even those employees who preferred to continue to work largely at home would fall into a predictable routine.

n

In fact, some employers are already cutting back on the support they offer working parents in preparation. This week, Florida State University announced it would reinstate rules preventing parents from caring for children why they work remotely.

n

But, with resurgence of the coronavirus, there are now flashing red warning signs that this "return to a new normal" might not happen on schedule.

n

The biggest issue has to do with the reopening of schools.

n

The American Academy of Pediatrics is encouraging school districts to host in-person education as much as feasible. But what that looks like in practice is all over the map.

n

We're still close to 60 days out, but in at least some districts, schools that are planning to reopen, nevertheless plan to practice social distancing by having kids attend school in person during some days, but not others.

n

(For example, some public schools in and around Chicago and Des Moinesamong many other places.)

n

Even districts that are pushing right now for full-time instruction are questioning whether there will be as many before and after-school options, or whether sports and other activities will go forward.

n

The end result? A massive number of school kids spending much more time at home than they otherwise would -- and parents scrambling to figure out how to care for them.

n

In other words, the situation we hoped would be temporary suddenly seems a little less temporary.

n

Look, this is likely to be the beginning of a very important conversation. Something will have to give, and as a society, we're about to be faced with a situation in which we can't ignore the issue any longer.

n

But within that crisis, there's an opportunity -- something your business can do right now to gain a big advantage.

n

Because by and large, working parents are in the prime of their careers. They're the kinds of top employees that you find yourself scrambling to get. So, if you can accommodate their needs for flexibility and childcare more effectively than your competitors, you could wind up with a major recruiting and retention advantage.

n

All other things being equal, a working parent faced with a choice between an employer that respects his or her needs as a caregiver, and one that doesn't, has a very clear choice.

n

The answers for your business aren't always going to be easy and obvious.

n

But if you can build a deep acceptance of employees' responsibilities as parents into your culture and work to find creative solutions -- flexibility on the times that work is done, for example, and a level of patience when plans have to change to accommodate the needs of their kids -- the long-term dividends could turn out to be enormous.

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This is a story about a cute video that went viral. You might have already seen or shared it.

n

But, it also contains an important warning of a massive problem that most businesses will face in about 60 days. Unfortunately, it seems very few are prepared. 

n

The video shows what happened when an assistant professor of global health, Clare Wenham, tried to do a live interview with BBC News in the United Kingdom. 

n

Like many of us, Wenham is working from home now, and taking care of children. So, television viewers got an unexpected extra show: they were treated to Wenham's young daughter in the background, trying to post a picture of a unicorn on a shelf.

n

The girl's antics grew more distracting (but adorable). It was all very endearing. 

n

n

But, it's also an indiciation of a big problem on the horizon.

n

Many businesses have expanded remote work policies and accommodated working parents to an extent that would have seemed like a dream only six months ago, but they did so assumingwith good reason, that many of the changes would be at least partially only temporary.

n

Kids would go back to school. Child care arrangements, as unsatisfying and inefficient as they might have been, would return. Even those employees who preferred to continue to work largely at home would fall into a predictable routine.

n

In fact, some employers are already cutting back on the support they offer working parents in preparation. This week, Florida State University announced it would reinstate rules preventing parents from caring for children why they work remotely.

n

But, with resurgence of the coronavirus, there are now flashing red warning signs that this "return to a new normal" might not happen on schedule.

n

The biggest issue has to do with the reopening of schools.

n

The American Academy of Pediatrics is encouraging school districts to host in-person education as much as feasible. But what that looks like in practice is all over the map.

n

We're still close to 60 days out, but in at least some districts, schools that are planning to reopen, nevertheless plan to practice social distancing by having kids attend school in person during some days, but not others.

n

(For example, some public schools in and around Chicago and Des Moinesamong many other places.)

n

Even districts that are pushing right now for full-time instruction are questioning whether there will be as many before and after-school options, or whether sports and other activities will go forward.

n

The end result? A massive number of school kids spending much more time at home than they otherwise would -- and parents scrambling to figure out how to care for them.

n

In other words, the situation we hoped would be temporary suddenly seems a little less temporary.

n

Look, this is likely to be the beginning of a very important conversation. Something will have to give, and as a society, we're about to be faced with a situation in which we can't ignore the issue any longer.

n

But within that crisis, there's an opportunity -- something your business can do right now to gain a big advantage.

n

Because by and large, working parents are in the prime of their careers. They're the kinds of top employees that you find yourself scrambling to get. So, if you can accommodate their needs for flexibility and childcare more effectively than your competitors, you could wind up with a major recruiting and retention advantage.

n

All other things being equal, a working parent faced with a choice between an employer that respects his or her needs as a caregiver, and one that doesn't, has a very clear choice.

n

The answers for your business aren't always going to be easy and obvious.

n

But if you can build a deep acceptance of employees' responsibilities as parents into your culture and work to find creative solutions -- flexibility on the times that work is done, for example, and a level of patience when plans have to change to accommodate the needs of their kids -- the long-term dividends could turn out to be enormous.

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