NBCUniversal reached an agreement to continue its Peacock service on Roku Inc. devices, potentially attracting millions of viewers after agreeing to share advertising revenue.
Earlier Friday, NBC had threatened to stop delivering content to more than 11 of its apps on Roku by Saturday morning, and stepped up a discrepancy with the company because it refused to carry Peacock.
But on Friday afternoon, a spokesman for NBCUniversal said that the two companies had reached an agreement that would keep NBC's apps on Roku and ensure that Peacock would have a place on the platform. A representative of Roku confirmed the ceasefire and called it "an extended, mutually beneficial relationship." Among other things, Roku had applied for a cut in the advertising inventory on these apps to sell alone. Comcast Corp.'s NBC and AT&T Inc.'s HBO Max ̵
Peacock and HBO Max, which both launched earlier this year, have also been kept out of Amazon.com Inc.'s Fire TV. The situation prevented them from reaching millions of Roku and Fire customers, who use these platforms to watch TV.
"We & # 39; re excited that millions can now access and enjoy Peacock with other NBCUniversal apps on their favorite Roku devices," said an NBC representative. "Roku & # 39 ;s incredible reach help us ensure that Peacock is available to our fans wherever they use video, but continues to expand NBCUniversal's unique digital presence across platforms. "2.6% to $ 160.47 in New York trading. It had increased  The distances have been a sign of how Roku, which has about 40 million active users, is flexing its muscles as the largest platform in the United States to gather streaming services.
Roku and Amazon control to together around 70% of the US streaming device market, limiting the growth of all video apps not available on them.
In exchange for hosting an advertising app, Roku typically takes 30% of its ad inventory gen to sell alone. NBC has promised to keep the number of commercials on Peacock below five minutes per hour, leaving little broadcast time to share with Roku.
The threatened blackout involved NBC-owned apps that come for free to pay-TV subscribers who can log on to watch NBC News or Bravo. NBC's deal with Roku for these apps was terminated last week.
More than 15 million users have signed up for Peacock, which was launched nationwide on July 15.
In an interview with Bloomberg News this week, AT&T CEO John Stankey said he was "optimistic" that one of HBO Max & # 39 ;s disputes with either Roku or Amazon "will resolve itself in a relatively short order. "
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