LinkedIn launches new features that users, including business owners and entrepreneurs, can use to increase their engagement on the professional networking platform. Social media companies predict that you can share what your home office looks like, give a product demo or otherwise provide an insight into your and your business.
A new feature is called "Stories", and it is available to US users. starts today. The second is the ability for users to start a video chat with a connection directly from the “ Messaging Tool & # 39; & # 39 ;, and this functionality is coming soon.
`Stories Like Facebook`s Story & # 39;
I saw an 1
The LinkedIn video also called these posts an "easy" way to connect with your network. I mean it means more engaging than a status update on old school, but easier to perform than an article or text-heavy update.
I asked LinkedIn how business owners in particular would use stories and how they did in the product test, and Liz Li, product director, responded via email. She has seen that business owners give their connections an insight into their work, from dividing the packaging into a product to be sent out to announcing a new book or product launch.
"We have also seen some entrepreneurs challenge their network to share insights and encourage knowledge sharing. For example, by using stories to share three people who inspire them and ask their network to do the same."
For those who are unsure of how to get started or seek inspiration, LinkedIn will provide daily prompts, called "Today's Questions."
Messages go from text to video
LinkedIn knows we all do a lot more Zoom conversations these days and a lot less personal networking. As soon as the opportunity comes to start a face-to-face video call – using Microsoft Teams, BlueJeans by Verizon or Zoom – directly from the messaging feature in LinkedIn.
I could see this coming in handy when you happen to be chatting with a connection and you do not want to set up a separate video call, or you may not have your own Zoom or Teams account.
Do what works for you
Being active with your professional connections is perhaps more important now than ever. We are physically remote from workplaces and networks. Our network groups have gone online. We turn our businesses around to adapt to the Covid-19 pandemic and the economy. We search for referrals and are eager to get referrals as well.
When it comes to LinkedIn, I say you should do what works for you. If `Stories & # 39; and videos are not your thing, find what is and do it. Maybe you commit to writing an article every month or checking in with a few connections 1: 1 every week. Maybe you show your support by reading, sharing and liking the updates in your feed. Maybe you make sure to read and reply to some messages every day or every week.
There is no wrong way to network – except not to. Inc.com.