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Why are e-commerce leaders such as Amazon, Alibaba and JD.com so focused on building their own, if we live through a "retail apocalypse" as sticks for brick and mortar, as many have suggested? own brick-and-mortar networks?
That's because they want to revitalize physical stores by introducing features related to online shopping like personalization – and a great deal Of 65% of consumers say personalization and campaigns are most important to their shopping experiences, according to a report by Oracle called by Chain Store Age.
Brick-and-mortar dealers have the opportunity to reap the same benefits of personalization as e-tailers do, as repeat visits and impulse purchases, but they must invest in the right technologies and techniques to do so because at the moment they does not meet consumer expectations. For example, 41% of consumers expect sales companies to know about their previous purchases, but only 19% have experienced this, according to a Segment report.
In this report, Business Insider Intelligence analyzes how physical retailing is aligned with e-commerce, and examines the value of personalization holdings specifically for brick and mortar. We also look at the techniques and technologies available to help retailers identify and track consumers in the store and how they can be used to enhance their personalization capabilities. Finally, we examine the various channels through which retailers can reach consumers with their personalized offers in the store.
The companies mentioned in this report are: Amazon, Alibaba, JD.com, Intel, Mastercard, Target, Velocity Worldwide, RetailMeNot, B8ta, Nordstrom, Saks Fifth Avenue, Sitecore, Oak Labs, Calabrio and Alegion.
Here are some of the key notes in the report:
- Consumers say that a personal shopping experience can inspire loyalty and increase in expenses.
- But brick retailers do not meet the consumer's expectations of personal adaptation.
- The Nature of Online Shopping Provides Ecommerce Overcoming When It Comes
- Physical retailers can close the gap in customization by identifying consumers as they enter, track them throughout their journey, and then use that information to inform individual offers .
- To get the most out of personalized offers, resellers must consider how content is presented to consumers in the store and what the strength of each channel is.
- If physical dealers fail to improve personalization in the store, they risk losing sales and market share to e-commerce companies, both online and in stores.
In its entirety, the report shows:
- the values for customization to physical dealers.
- Details the reasons why e-tailers currently offer better customization than bricks and
- Description of technologies and processes that can enhance personalization in the store.
- Discusses how retailers can best present personalized offers in the store.