Johnny Rockets restaurants may soon get a makeover following an offer from Fat Brands, Inc. to acquire the chain and add it to its portfolio.
Fat Brands, which already owns the Fatburger chain, announced plans to buy the 1950s restaurant in the restaurant, known for its retro décor, burgers and grills, for about $ 25 million. The agreement is expected to go through in September, and will give them more than 700 restaurants and company-owned restaurants after it is made, reports CNBC.
CEO Andy Wiederhorn did not say whether part of the acquisition would involve changing some places in Fatburger restaurants, but whether the chain changes to Fatburger or remains as Johnny Rockets, with ownership, it gives Fat Brands a chance to expand its profile its powerful. Internationally, they currently have locations in Canada, China, Egypt, India, Iraq, Japan, Kuwait, Malaysia, the Philippines, Qatar, Saudi Arabia, Singapore, Tunisia and the United Kingdom. The acquisition will expand this portfolio to Australia, Bahrain, Bangladesh, Bolivia, Brazil, Chile, Costa Rica, Ecuador, Honduras, Indonesia, Italy, Mexico, Nigeria, Northern Cyprus, Norway, Panama, Peru, Poland, South Korea, Spain , United Arab Emirates and Uruguay.
It will also greatly expand their portfolio in the United States, giving Fatburger ownership of locations along the East Coast that they had previously left untapped, including Connecticut, Florida, Georgia, Massachusetts, Maine, New York, Rhode Island and the Carolinas.
One thing Wiederhorn said was planned is a modernization of the Johnny Rockets menu. The chain includes a Garden Black Bean Burger, as well as three salads, but sticks mainly to burgers, fries, shakes and other comfort food classics. By comparison, those looking for healthier alternatives to Fatburger can choose from a Turkeyburger, Impossible Burger, Veggie Burger, bun-less Skinnyburger, Sweet Potato Fries and Strawberry and Vanilla vegan milkshakes.