Ulta Beauty apologizes for “very insensitive” email about Kate Spade

In an email sent Sunday, the chain wrote “Come hang with Kate Spade” to promote the brand’s perfume line. It got some subscribers to share the email on social media and ridicule Ulta for the subject line’s apparent connection to the designer’s suicide death.
Spade was found dead by hanging in her Manhattan apartment in 2018. The creator of an available handbag line and other products, the 55-year-old designer suffered from anxiety and depression, her husband said earlier.

The beauty company said it regretted the email.

“Ulta Beauty recently sent an email to Kate Spade New York Fragrance in which a very insensitive word choice was used by mistake. We deeply regret this,”[ads1]; the company said in a statement. “This was a mistake, does not reflect our values ​​and we are taking steps to ensure that it does not happen again.”

Ulta (ULTA) sent his apology by email to customers who received the newsletter.

“It certainly does not reflect the deep respect we have for Kate Spade, her family and Kate Spade’s New York brand and brand team,” the company said. “Mental health is a very serious issue and we apologize to the Spade family, our brand partners and our guests, as this error may have indicated otherwise. We are committed to making it better.”

If you live in the United States and have suicidal thoughts, call the National Suicide Prevention Lifeline at 800-273-8255 for free and confidential support. It is open 24 hours a day, seven days a week. For crisis support in Spanish, call 888-628-9454.

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