Even Mark Zuckerberg couldn't hold a straight face.
The Facebook founder and CEO broke out in laughter as he announced a product map map for the company's new "privacy-focused social platform" at its annual developer conference, F8, in San Jose on Tuesday.
"Now I see that many people are not sure we are serious about this," Zuckerberg said through dirty guffaws. "I know we don't exactly have the strongest reputation for privacy right now, to put it lightly. But I am committed to doing well."
This he continued to explain was one major revision of Facebook's core products, including "re-plumbing the entire infrastructure", to fulfill Zuckerberg's New Thesis: "The future is private."
Endgame for this revision ̵[ads1]1; integration of WhatsApp, Messenger and Instagram messages into a single end-to-end encryption product, announced by Zuckerberg in March – is still years away.
But during his keynote address Tuesday, Zuckerberg put a little more meat on the legs of the plan. Messenger had been rewritten from scratch, he announced with new mobile and desktop apps and a "friends" fan who brings Instagram stories and Facebook posts into the app.
The company has also completely redesigned the Facebook app "The App Is Not Even Blue!" – and plans to launch a redesigned desktop page later this year. The redesign focuses on Facebook groups, the semi-private, interest-based message boards that Zuckerberg has long asked as an example of how Facebook can help build social infrastructure in an increasingly fragmented world.
According to Zuckerberg's discussion of a privacy-focused platform designed for "a sense of intimacy", many of the product messages focused on the ability to perform secure financial transactions. For a company that is planning to turn away from the core that makes money (harvesting targeted advertising data), the move to e-commerce and payments was expected.
WhatsApp manages a payment product in India, revealed Zuckerberg with a usually Zuckerbergian attempt to make a moral principle out of a business decision: "I think it should be as easy to send money to someone as it should be to send a picture, " he said.
Instagram expands its e-commerce options, with a new "Shopping" panel in its "Explore" section and a pilot program to allow users to purchase products directly from influencer posts. Influencers involved in the test (as Instagram confusingly refers to as "creators") include Kim Kardashian West, Kylie Jenner and Gigi Hadid.
Zuckerberg also announced that Portal, the smart video chat monitor launched this fall, will be available internationally later this year, and will start supporting WhatsApp calls as well as Messenger.
And Oculus will start sending its two new products, Oculus Rift S and Oculus Quest, May 21. Both start at $ 399.
The F8 conference has traditionally been a venue to uncover new concepts and products, such as the 2010 Graph API application application interface, which allowed third-party developers to access Facebook user data – original sorry for so many of Facebook's privacy and computer problems today.
Last year's conference was held in the immediate aftermath of the Cambridge Analytica revelations, which was a direct result of the Graph API's extreme user data permission. On that incident, Zuckerberg announced a new data service, which is still in testing in a few countries, and a "clear story" tool that has not yet been released.