FRANKFURT / SEOUL (Reuters) – Audi's first SUV sports company will hit showrooms four weeks later than planned due to a developmental problem, a spokesperson for the German luxury car brand said on Sunday.
PHOTO: People inspect the Audi E-Tron 5S Quattro during the first day of the press at the Paris car exhibition, Paris, France, October 2, 201[ads1]8. REUTERS / Benoit Tessier / File Photo
The spokesman said Audi's "se -tron medium-sized SUV delayed delay because the car manufacturer needs new regulatory clearance for a piece of software that was changed during the development process.
Audi staged a global launch of e-thrones in San Francisco last month as part of its efforts to expand the market for premium electric vehicles and take part of California-based Tesla, which has had a niche to a great extent to itself. [nL2N1W411E]
E-throne delays were first reported by the German newspaper Bild am Sonntag, referring to sources near the company. The paper said that delivery could be delayed by several months.
The paper also said that Audi was locked in price negotiations with LG Chem, the South Korean supplier of batteries for its electric vehicles, wishing to increase prices by around 10 percent due to high demand.
LG Chem supplies electric car batteries to Audi, its parent Volkswagen ( VOWG_p.DE ) and Daimler.
A LG Chem official refused to comment on the report, referring to the confidentiality of the relationship with a client.
Audi's spokesman also refused to comment on price negotiations with LG Chem.
Reporting of Edward Taylor in Frankfurt and Ju-Min Park in Seoul; Written by Caroline Copley; Editing David Goodman