- Uber Black passengers can now request the driver not to contact them.
- The shuttle service announced this and other features, including luggage assistance and longer waiting times on Wednesday.
- The company collaborates with Martha Stewart, who destroys her Uber experience in a careful 2018 Instagram post, to create and announce the upgrades to her first-class service.
On Wednesday, Uber rolled out a number of new features, including the ability to silence your driver – if you're willing to stand out for a hike.
The new benefits, including luggage assistance and temperature control, are only available to Uber Black and Uber Black SUV passengers. Uber Black guarantees high-end black cars, highly rated professional drivers, and can cost up to three times the amount of a standard trip.
"Quiet Mode", on which the tour stands, was launched in partnership with home styling guru Martha Stewart, allowing customers to request that the driver not engage them in conversation.
"If you need to respond to emails or are in the mood for a nap, make the trip a calmer with just one tap. You're in the mood to chat, it's an option too," said Uber of the new feature.
Riders going on a luxury trip are also offered an extended termination period in case unexpected delays show up, the company said Wednesday.
Uber said the effort to improve the service was based on feedback form riders, who said they wanted to communicate their preferences to the drivers before a tour started. Drivers also indicated that they wanted to understand the riders' preferences to provide optimal customer service.
"You've heard of house music, but my style is more housekeeping music. And when I go to a concert, I choose a @Uber Black tour so I can ask for an extra hand with my bags," she said in ad.
"We worked closely with her based on her experience with premium service," a Uber spokesman told CBS MoneyWatch.
Uber could use a small premium press for that matter. The company made its highly hyped original public offer last week only to see shares dropping more than 7% per cent on the first trading day reflecting public investor concerns over the way to profitability. The company lost $ 3 billion last year, focusing on new services such as Uber Eats and Uber Freight, expanding into new markets, and investing in autonomous vehicles will eventually reverse the company's cash-entry record.