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Uber has only 800 marketers now



Photo: Sean Gallup (Getty)

On Monday, Uber announced that it had laid off a third of its marketing department. According to the New York Times, an internal email said the team had "been blown up."

Now there are about 800 people.

Previously, Uber's marketing team was more than 1,200 people.

1 200 people, marketing.

At the end of last year, 22,263 people worked at Uber. Around 5 percent of them used to work with marketing.

Today the figure is close to 3.6 per cent (due to layoffs).

Uber laid off about 400 people. They were laid off from 75 of the more than 700 offices.

Some of these offices probably did not have marketing staff.

Others might have had marketing staff before, but now they don't.

Uber became a public company this year.

Its stock exchange listing was the worst in US stock market history.

Since then, things have not been good. (It laid off a third of the marketing staff.)

It is unknown when or how Uber will ever be profitable.

Uber believes that regulations and employee unrest undermine this possibility, which is true.

It is also true that both of these things happen.

The average Uber marketing executive earns around $ 69,000 per year. On Uber's scale, even 1,200 of these are not that much money.

But then Uber's marketing department is now, give or take, only 800 people.


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