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Tyson Foods launches full-scale attacks on Beyond Meat



<p class = "canvas atomic text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Tyson Foods ( TSN ) finally comes into the mutant meat game dominated by one-time friend Beyond Meat ( BYND ) and the heated rival Impossible Foods. "data-response time =" 22 "> Tyson Foods (TSN) finally comes into mutant the meat game dominated by a friend, Beyond Meat (BYND), and the heated rival Impossible Foods.

America's largest meat producer said Thursday, it will debut several new plant-based products under the Raised & Rooted brand. Nuggets will debut at several unknown big dealers later this summer, while mixed burgers will beat the shelves this fall.

<p class = "canvas-textile Mb (1.0em) Mb (0) – Mt Mt em) – sm" type = "text" content = "Mark the word mixed since Tyson has not gone in full-scale mutant meat prepared in a laboratory here as their start-up competitors made from iced protein isolate and other plant ingredients, says Tyson, in other words, typical veggie nuggets. The mixed burgers are made with a blend of Angus beef and pea protein. "24"> Note the word mixed when Tyson has not gone into full-scale mutant meat cooked up in a laboratory here as its start-up competitors. Nuggets are simply made from pea protein isolate and other plant ingredients, Tyson says. Other words, typical veggie nuggets: The mixed burgers are made with a mix of Angus beef and pea protein.

Tyson has pointed out that mixed burgers have fewer calories and less saturated fat than their competitors.

Underscoring the Importance of a Product Launch in red v The poor plant-based food market, Tyson Foods nabbed a comment from its new CEO Noel White. Normally in consumer products space, product launches are not as big a deal – and even when they have a lower level executive comment.

"Today's consumers are seeking more protein alternatives, so we are creating new products for the growing number of people who are open to flexible diets that include both meat and plant-based proteins," said Noel White, president and CEO of Tyson Foods in a statement: "For us, it's about & # 39; and & # 39; – not & # 39; or & # 39 ;. We are firmly committed to our growing traditional meat business and expect to be the market leader in alternative protein, which is experiencing double-digit growth and one day could be a billion dollar business for our company. "

For Tyson, the announcement must be a bit bittersweet.

The company dumped its 6.5% stake in Beyond Meat ahead of the plant-based meat company listing in early May, and since then, Beyond Meats stock has exploded 115% in the midst of a solid first. quarterly earnings report and crazy enthusiasm for the story on Wall Street

<p class = "canvas-atom canvas text Mb (1.0em) Mb 0) – sm Mt (0.8em) – sm" type = "text" content = "[19659008] Brian Sozzi is an editor-on-great and co-host of The First Trade at Yahoo Finance. Follow Brian Sozzi on Twitter @BrianSozzi "data-reactid =" 30 "> Brian Sozzi is an editor -large and co-host of The First Trade at Yahoo Finance Follow Brian Sozzi on Twitter @BrianSozzi

<p class = "canvas-atom lerrettext Mb (1.0em) Mb (0) ) – sm "type =" text "content =" Read the latest financial and business news from Yahoo Finance "data-reactid =" 31 "> Read the latest financial and business news from Yahoo Finance

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