NEW YORK (CNN) – Twitter turned its first annual profit in 2018, but the company has a problem it won't talk about.
The company said Thursday that it had 321 million monthly active users in the final three months last year, down five million from the previous quarter and nine million from the same period a year ago.
It marked the third quarter in a row the user fell. And soon the company will stop revealing the figure completely.
In its earnings report, Twitter said it plans to stop disclosing the monthly active user number after the first quarter of this year in favor of a newly introduced "profitable" Daily Active user figure.
Snapchat and Facebook also describe daily active user numbers, although Twitter says its own figure is "not comparable", as it only includes users who see ads.
Twitter said it had 1
Shares on Twitter fell as much as 8 percent in market trading Thursday after the earnings report.
Twitter said the downward monthly active user development was due to a mix of factors, including efforts to improve the "health of the service", as well as changes made to comply with sweeping data security protection in Europe.
Last year, Twitter focused on protecting the service in line with the control of its role in spreading counterfeit news and election wards, as well as the wider data security backlash affecting the technology industry.
On a conference call with analysts on Thursday, CEO Jack Dorsey tickled his belief that Twitter's ongoing health initiatives would be a "long-term growth vector" for the company.
Although Twitter's total user base refuses, the company finds ways to make more money out of it. The company made $ 1.2 billion in profit for the year, the first profitable year since it was released in 2013.
It's a hard-won milestone for the company. In recent years, Twitter has undergone several rounds of discrepancies and eliminated projects such as Vine in an effort to cut costs and prove its viability as an independent company.
At the same time, Twitter has had new growth in its advertising business, driven largely by traction for video advertising. Twitter's earnings for the holiday season jumped 24 percent to $ 909 million.
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