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9 November 2022 Update #2: Just a few hours later, Elon Musk says he has “killed” the idea of ​​an “official” badge with a gray chin. Instead, he says that “blue chess will be the great equalizer” and that “Twitter will do a lot of stupid things in the coming months.” The company will “keep what works and change what doesn’t.”

Original story below. Sigh.


9 November 2022 Update #1[ads1]: The new “Official” badge with the gray badge is now rolling out to certain accounts. In addition to appearing on the profile page for the account, it also appears next to the account name on your timeline.


Original story published on the evening of November 8, 2022:

Twitter finally acknowledges some of the problems of letting anyone have a blue tick in exchange for $8 per month. The company now says that, in addition to the paid blue check, select accounts will also receive a new “Official” label, marked with a gray tick, on their profiles.

The change in strategy was announced by Esther Crawford on Twitter, which takes responsibility for the company’s plans to revamp its Twitter Blue subscription service. Crawford says this new gray badge will be available to “select accounts” when the new Twitter Blue plan launches.

The accounts eligible for the new “Official” label will include “government accounts, commercial companies, business partners, major media outlets, publishers and some public figures.” Further details on how to apply for this label are unclear, but the company says that “not all previously verified accounts” will receive this label. You also won’t be able to just pay in exchange for the label, unlike the blue label.

Crawford goes on to confirm that the Twitter Blue badge will not include any form of ID verification, but it appears that the “official” gray badge will. The company will also continue to “experiment with ways to differentiate between account types.”

Many people have asked how you’ll be able to differentiate between @TwitterBlue subscribers with a blue tick and accounts that have been verified as official, which is why we’re introducing the “Official” label to select accounts at launch.

Not all previously verified accounts receive the “Official” label, and the label is not available for purchase. Accounts that will receive it include public accounts, commercial companies, business partners, major media outlets, publishers and some public figures.

The new Twitter Blue doesn’t include ID verification β€” it’s an opt-in, paid subscription that offers a blue tick and access to select features. We will continue to experiment with ways to differentiate between account types.

Crawford shared a mockup of the planned “Official” gray badge to appear on the main account on Twitter, located below the account name and account handle. The label isn’t actually live yet.

This does not solve one problem: the blue badge is still far more prominent than this planned “official” gray badge. As it stands today, it looks like you actually have to go to your account’s profile page to see the “Official” label. For example, you won’t be able to see it at a glance while scrolling through the timeline.

There’s still no word on when any of these changes will roll out. While the new Twitter Blue plan looked set to go live over the weekend, Twitter backtracked and decided to delay the rollout until after the US midterm elections, which take place today.

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