Twitter is Elon Musk’s biggest test – and Tesla’s biggest challenge. How they make it work.

Elon Musk officially owns Twitter – and now the handwringing over his ability to oversee the rest of the empire has begun again. Of all the worries around


However, Musk’s ability to manage his time is probably at the bottom of the list.

Musk likes to think of himself as a problem solver, and he has a big one to solve on Twitter. The social media company is far from profitable, and Musk loaded it up with debt to complete the acquisition. Finding a way to cut costs while generating new revenue from the largest technology-based acquisition ever is a challenge that will test his problem-solving skills and draw attention away from Tesla (ticker: TSLA), SpaceX, The Boring Co. and Neuralink, the other four companies he controls.

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