Taco Bell, which debuted its Mexican pizza in 1985 and took it away in 2020, delighted many of the menu item’s fans when it announced it would return it to the menus in mid-May.
Reviews on Twitter have been mixed since Mexican Pizza returned to Yum Brands’ (NAM) – Get yummy! Brands, Inc. Report Taco Bell menus May 17 for loyalty program members and May 19 for the general public. Several negative tweets hit Twitter in the first days after the relaunch of Mexican Pizza, but also many positive reviews have come flying in since.
Tweets included: “Got mine yesterday and it was delicious. I think the vegetarian was even better. @Tacobell #mexicanpizza”[ads1];
But among the opposing opinions was: “I just got hold of #mexicanpizza and they changed the crust as no longer flaky goodness. I put it in the trash. @Tacobell why change a good thing into something that is not good at all. “
However, one of the most common complaints on Twitter is that at the Taco Bell location by location, diners could not get the Mexican pizza because they were told it was “sold out”.
“So someone else goes to @tacobell only to find out that the #Mexican pizza was sold out?”
Less than two weeks after the relaunch of the Mexican pizza, Taco Bell has shelved the menu item again. The decision to take the Mexican pizza off the menu was not due to dissatisfaction with the fast food. It is actually the opposite. High demand for the menu item led to it being sold out at many Taco Bell locations.
The Mexican pizza consists of spicy beef and refried beans between two flat flour-based crispy shells, similar to tostada shells, with Mexican pizza sauce, three cheese mixes and tomatoes on top. Sounds pretty basic when it comes to ingredients, but Taco Bell can not get enough of the products to continue to offer the product to customers.
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The company sent a letter to its employees about the situation which was posted on social media.
“Because of the incredible love of Mexican pizza, we have started selling all over the country. We will communicate this to our fans later this week. The Mexican pizza will return later this year; you will hear more from us when that date approaching “, Taco Bell communicated to its employees.
The Twitter response to Taco Bell’s decision to remove the Mexican pizza from the menu has not been supportive.
“The whole nation is disappointed in you, @tacobell. You should have planned then. You could probably have had your most profitable year ever, but you can not give the customer what they want. Get rid of something else and give us support #mexicanpizzaen. End to play, “said a tweet.
“Well, that was quick @tacobell #Mexicanpizza fail,” a disappointed person tweeted.
Another angry tweet said: “Excuse me @tacobell. What do you really mean by being out of #mexicanpizza and not coming back?”
And at least one person with a reward coupon is unlucky.
Hi @tacobell, I have a reward for a free #Mexicanpizza until June 1st, BUT you have already taken it away !!! None of my places have it !!! Great marketing !!! I expect another free bite when it’s coming back. “