The app, Bluesky, is getting ready for a test run soon after Musk plunked down $44 billion to buy Twitter. It already has a waiting list of users waiting to try out the app’s beta version.
It is not yet clear what Blueksky will ultimately look like or how it will work, but it has been noted as a rival to Twitter.
Bluesky’s “AT protocol” is being touted as the critical element of a revolutionary “federated social network” that integrates ideas from the latest “decentralized technologies into a simple, fast and open network,”[ads1]; according to a company blog. Users will presumably be able to move between multiple social media platforms using a single browser – Bluesky.
As for being a potential Twitter competitor, Dorsey tweeted earlier this month that it is a rival to “any company that tries to own the underlying fundamentals of social media or the data of the people who use it.”
(But some critics believe Bluesky may be part of a stealth collaboration between Dorsey and Musk.)
Twitter customers may be looking for a new place to land, even as Musk has tried to calm concerns about what Twitter might become under his leadership. He told potential advertisers in a message earlier this week that Twitter will not become a completely uncensored “free-for-all hellscape,” as he has suggested in the past. But his latest actions suggest that may be just what he’s up to.
Musk quickly reiterated that he does not support lifetime Twitter bans, no matter how horrific the users’ messages and attacks.
And Kanye West, now legally known as Ye, is already back on Twitter after being banned for horrific anti-Semitic jabs. But Musk claims he played no role in the rapper’s return and that his account was restored before he completed the Twitter purchase.
Several high-profile celebrity users have already announced they are quitting Twitter now that Musk is in charge.