Josh Jans, Post's branding partner for grain partnerships, said the company conducted "several consumer tests" to nail down the sweet taste of Twinkies, which are creamy yellow sponge cakes. "We think fans will find that not only does it taste good with milk, but also outside the bowl," he added.
Twinkies is one of the country's oldest and most recognizable snacks.
Post said that Twinkies "ranks highest in consumer loyalty among hostess brands." The cereal is the last combination between the hostess and the mail. The companies have previously made the hostess's honey bowl and Donette's snacks for breakfast.