Tweaking the 2023 BMW 7 Series makes it look even more like a Rolls-Royce
This is a rendering of Sugar Chow and is not related to or endorsed by BMW.
At this point, most people are aware that BMW owns Rolls-Royce. But now that the German carmaker has just debuted its latest 7-Series flagship sedan, the question arises as to whether they could bring it exclusive enough to compete at the same level as the Rolls if they wanted to. Digital artist Sugar Chow tried to imagine it when they injected some of the British luxury brand’s DNA in the last 7s.
The overall trend of redesign seems to square it more to put it in line with Rolls-Royce̵[ads1]7;s impressive, almost architectural design language. This is very clear up front, where the hood and bumper now go together with the same type of 90-degree character line found on all three of Rolls-Royce’s current models.
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Chow also leaned into BMW’s big grill theme by making it almost as tall as the bumper, but it’s surprisingly quite tolerable. On the opposite front, the controversial quad headlights were toned down by combining them into a single unit at the top. The board, which is connected to the headlight, now extends from top to bottom of the bumper, and it is paired with the aforementioned 90-segree character line that extends across the side of the car. The bumper and grille also have a new horizontal bend to accommodate the newly empty space created by folding the headlights.
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On the flip side, the changes were minimal but effective. The tray on the bottom of the bumper changed direction to point towards the back of the car, and it was extended upwards to join the character line through the lower part of the luggage compartment. The reflectors were also moved to the bottom of the bumper and the sign area was slightly revised. In addition, the taillights were also squared off and extended, and the light design changed to something more similar to the all-reds found on the 5 Series. The final touch involved moving the i7 mark from the top left corner of the rear end to the dead center of the boot for more power.
We would argue that Sugar Chow’s design may even be better than the one BMW released given how much more solidity and presence it has, but what do you think? Let us know in the comments.
