Toys "R" Us is now Geoffrey's Toy Box, and fans have already started to see some of the sites appear. Unfortunately, many have not been thrilled with their debut.
It's mainly because of the size of them, which largely resembles the Toy Box part of the new name. As part of their new IP plan, Geoffrey's Toy Boxes will be located in other established stores and it includes around 600 Kroger places. Fans start to see them roll out, but as we have seen in more pictures, the presence is not "very big in the store, and either takes up a small cardboard or a row of them, but there is no scenario as the fans were hoping when they heard the original premise.
The second point is the choice. Now, in this case, the company was pretty much in advance of the selection of brands offered at launch. Throughout Geoffrey's Toy Box, the press release reveals, they revealed some of the brands from a portfolio of over 20 that will be offered, at least in the beginning, and you can check out an excerpt from the release below.
"Geoffrey, LLC, as a reorganized, will manage a portfolio of intellectual property that includes trademarks, e-commerce assets and data relating to the toys "R" Us and Baby's "R" Us companies in the United States and worldwide including a portfolio of over 20 famous toys and baby brands such as Imaginarium, Koala Baby, Fastlane and Jour ney girls. The reorganized company will own rights to the toys "R" Us and Baby's "R" Us brands in all markets globally, except Canada. It will also become the licensor of the brands of the company's existing network of franchisees operating in Asia, Europe and the Middle East, and in South Africa. "
It may be disappointed by fans of former Toys" R "Us stifts like WWE, Funko, Marvel and others, but at the moment there seems to be a limited selection.
At least, hit it the next slide to see how the fans react.
Many only took note of how little Geoffrey's Toy Bix appears in Krogers, they have already come up, and a fan gave a perfect comparison for that.
– © ️ Lizzy Hedgehog (@Lizzy_Silvas) November 2, 2018
"That's true! #toysrus #toys #GeoffreysBack "
Many were excited to see Games" R "us back, but it seemed a bit underwhelming when FAO Schwarz did a similar attempt at the store.
– Retro Toy Review (@RetroToyReview) November 2, 2018
"# ToysRUs return looks like # FAOSchwarz return on #Kohls.
Some fans are a bit underwhelmed by the big return and feel a bit rough about the matter as a whole.
The big return . 😑
This whole thing still feels real gross to me. Https://t.co/OmsjmZtvPh
– Pixel Dan (@PixelDan) November 2, 2018
"The Great Return." This whole thing still feels
When playing "R" Us announced that it would be Geoffrey's Toy Box, nobody really expected it to literally just be a box … but that's, at least in some stores.
Toys R & # 39; Us Returns as Geoffrey's Toy Box, which is literally a box https://t.co/Rnt3iQeG4F pic.twitter.com/vgJ3hd88IV
– TFormers ( @TFormers) November 2, 2018
"Toys R & # 39; Us Returns As Geoffrey's Toy Box which is literally a box https://tformers.com/toys-r-us- returns-as-geoffreys-to-box-which-is-literally-a-box / 34343 / news.html? utm_source ]  of 9 Only Certain Toys
Someone is warning that Geoffrey's Toy Box does not really replace Toys "R" Us, as it will only be pop-up boxes like the one below and only want toys exclusive to the Toys "R" Us brand.
From a former employee Toysrus does not return, it's only pop-up toys exclusive to the Tru brand only in other stores do not hope to look for wwe characters pic.twitter.com/SzlTYSGYXr
– kevin ( @ kmbedwell1) November 2, 2018
"Fr a ] a former employee Toysrus does not return, only pop up toys exclusive to
It was something positive, but with a fan acknowledging that the start is not amazing, but hopefully just the beginning of good things coming.
Certainly terrible, but only (re) start for both of them I think. Do not forget that FAO gets a new flagship at Rockefeller Center this month. I have the feeling that there is also more to come to the TRU brand.
– Jasasaurus Rex (@Jason_tas) November 2, 2018
"Absolutely terrible but just (re) start for both of them. Do not forget that FAO gets a new flagship in Rockefeller Center this month. I have a feeling because it also comes more for the TRU brand. "